FIGARODIGITAL.CO.UK
Clicking with Consumers
The Figaro Digital Retail Conference is designed to help online retailers reach consumers wherever they are. Over the course of the day our speakers will discuss channel integration, engagement strategies, the role of social media and cast an eye over the sector’s future. We scrutinise some of the issues shaping the way we shop online
YOU ARE YOUR CUSTOMER EXPERIENCE As brands in all sectors struggle to cut through the noise and distinguish their products or services, the customer experience becomes paramount. In fact, as expectations evolve, the customer experience is the brand. That means embracing a multichannel strategy and combining online and offline activity. But a word of warning. According to Bain & Company, 80 per cent of CEOs believe they deliver a superior customer experience. Only eight per cent of their customers agree.
LOCAL RESULTS FOR LOCAL PEOPLE Local searches prompt 50 per cent of mobile users to visit stores on the day of their search, according to Google. And searches containing the phrase ‘near me’ have increased 34 times since 2011. With four out of five users conducting local searches on mobile devices, it’s clear that consumers are looking for quick solutions to immediate needs.
TURNING CONVERSATION INTO CONVERSION Community, conversation and connecting are the cornerstones of social media. But as platforms evolve, users and retailers alike are embracing social media as a sales channel. Direct response carries advantages for buyers and sellers alike, and for marketers there’s the opportunity to target users, get instant feedback, build relationships and share content. Your keywords here: authenticity, context and high quality content.
MOVING TO MOBILE PAYMENT Never mind the mythical year of mobile. (It probably happened in 2007.) We’re now entering the era of
mobile payment. Deloitte report that global in-store mobile payments will increase 1,000 per cent during 2015. Five per cent of all smartphones in the world will be used at least once a month to make contactless in-store payments at retail outlets.
CUSTOMERS AND CUSTOMISATION From left-handed jackets to hand-moulded headphones to furniture created specifically for you, smart retailers are using customisation to set themselves apart. This is a strategy which literally puts the customer first and generates the reassuring sense that, as consumers, everything is designed around us. And with buyers proudly displaying their one-offs online, you’ve got an instant army of advocates.
TAKE IT PERSONALLY Connected customers expect to be met with relevant information across all devices and channels. And most are happy to give up their data to marketers, as long as they receive a rich, unique and valuable experience in return. According to a survey by DigitasLBi, 70 per cent of shoppers say they’d agree to new in-store tracking technologies if there was an offer of personalised benefits. Seventy-six per cent also say they buy more when they’re met with personalised retail offers, and 78 per cent say they buy more often.
agenda 30
As brands struggle to distinguish their services the customer experience becomes paramount
View the agenda and register at
figarodigital.co.uk/conferences.aspx or call 020 7870 3380 the
issue 24 may 2015
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
