CASE STUDIES
Brand: Virgin Trains East Coast Agency: Amaze
Virgin Trains East Coast (formerly East
Coast Main Line) tasked Amaze with redesigning their website and online user journeys. The site needed to access a complex network of data from varying sources including the booking platform, best train fare deals, and disruption information. It also needed to be technically robust and easy to use. Visits to the site from search engines have tripled within the fi rst year. fi
garodigital.co.uk/case- study/virgin-trains-east-
coast.aspx
Brand: Open University Agency: Jaywing
The Open University (OU) is the largest
academic institution in the UK. In 2012 an independent report identifi ed that the existing website did not meet the OU’s goals. Jaywing was appointed to review the report, develop a strategy for addressing the issues and work collaboratively to deliver a website with a “market- leading enquirer experience”. There were approximately 800,000 visits to course pages in the fi rst month after launch. fi
garodigital.co.uk/case- study/
open-university.aspx
Brand: World Book Day Agency: StreamUK
StreamUK work with World Book Day to deliver their
content to 45,000 schools around the UK and Ireland. Their media platform allows videos to be quickly uploaded, edited, tagged and broadcast in classrooms, overcoming the fact that YouTube is blocked in most schools. World Book Day can also create custom player designs and analyse the popularity of content via StreamUK’s analytics. fi
garodigital.co.uk/case-study/ world-book-day.aspx
Brand: Pearson College London Agency: Pixelgroup
Pearson College London needed a new website with a great user experience, creating the feeling of students being in
control of their learning, and attracting the very best prospects. They also wanted to tie newly-acquired school, Escape Studios, to the Pearson brand. They worked with Pixelgroup to create a persona breakdown, site map and user journey fl ow diagram, going on to create a detailed style guide for the development team. fi
garodigital.co.uk/case-study/pearson-college-london.aspx
Brand: Spuul Agency: Brightcove
Spuul is an online video
streaming service specialising in premium Indian entertainment content. Eighty to 85 per cent of its customers were consuming content on their mobile devices. Spuul turned to Brightcove’s Zencoder for a cloud-based transcoding solution that would offer huge scale and future- proofi ng against today’s array of interconnected devices. Zencoder enabled Spuul to guarantee exceptional video experience on all devices. fi
garodigital.co.uk/ case-study/
spuul.aspx
27 issue 24 may 2015
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