FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Montrose Glass Agency: Absolute Digital Media
Montrose Glass are specialists in domestic and commercial glazing. They approached
Brand: Care UK Agency: atom42
Care UK are one of the
leading providers of health and social care services in the country. In order to keep up with a growing number of care homes on a limited budget, they tasked atom42 with driving a higher volume of calls and reducing cost-per- call. atom42 completed a sound account structure, competitor review, and developed Care UK’s online review profi le. All this resulted in a 64 per cent increase in click-to-lead conversions and a 75 per cent reduction in cost-per-lead. fi
garodigital.co.uk/ case-study/care-uk. aspx
Absolute Digital Media in search of a more cost-effective paid search campaign. In order to bring down costs while improving the quality and quantity of leads, Absolute Digital Media designed and built a new website and implemented call tracking software. Within just two months, they achieved the desired cost-per- lead and increased overall leads by 35 per cent during peak season. fi
garodigital.co.uk/case-study/montrose-glass.aspx
Brand: Red Bull Sound Select Agency: Builtvisible
Red Bull approached
TRAFFIC 148%
Brand: Gtech Agency: ClickThrough Marketing
British vacuum brand Gtech asked ClickThrough Marketing to support its
offl ine marketing campaign with digital activity. They optimised the paid search campaigns and designed a new website to position Gtech as a premium brand. The website revenue grew 540 per cent year-on-year, with Google Ads traffi c accounting for almost half of the total. There has been 148 per cent increase in traffi c year-on-year. fi
garodigital.co.uk/case-study/gtech.aspx
Builtvisible to help with a complex Angular.js SEO implementation for their new music discovery platform, redbullsoundselect. com. Builtvisible devised a front-end solution which led to a fast, full indexation of all pages, and consulted on basics such as internal link strategy to more complex technical requirements such as bot handling. The work resulted in 85 per cent improvement in organic search impressions and 1,000 per cent increase in non-brand organic traffi c. fi
garodigital.co.uk/ case-study/red-bull-
sound-select.aspx
Brand:
sofa.com Agency: Anicca Digital
Sofa.com’s website
generates a large portion of sales but struggles to compete with bigger, established brands in the search engines. They enlisted the help of Anicca Digital, who completed a full site audit and identifi ed fi ve main areas for technical SEO improvements. The project resulted in a 17 per cent increase in visibility for target key phrases in just three months, and saw
sofa.com ranking number one for the search term ‘sofa’. fi
garodigital.co.uk/ case-study/sofa-dot-
com.aspx
RANKING
#1 FOR SOFAS
24 issue 24 may 2015
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SOFA.COM
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