FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: Seagate Agency: Ensighten
Seagate, the world leader in
Brand: AB World Foods - Tabasco Agency: Spinnaker
Tabasco is an iconic brand
with high awareness but low penetration. Spinnaker wanted to associate Tabasco with the everyday. Using social listening, they came up with #BestoftheBrunch—a platform where people could share stories and opinions on everything brunch-related. The campaign recorded a reach of three million and was accompanied by an impressive sales uplift. fi
garodigital.co.uk/ case-study/ab-world-
foods-tabasco.aspx
Brand: Valley View Casino & Hotel Agency: Shoutlet
With 15 competing casinos in a 50-mile radius, Valley View Casino & Hotel needed
to differentiate themselves with a new strategy. They used Shoutlet’s Social Canvas and Contests to create and publish the ‘Share Your Story’ contest, asking customers to use social media to share their experiences of the venue. This allowed the company to gather powerful customer testimonials for attracting their target demographic, and also encouraged existing customers to engage with the brand. fi
garodigital.co.uk/case-study/valley-view-casino- and-hotel.aspx
hard disk drives and storage solutions, needed a tag management system to deliver value on specifi c business use cases. Using Ensighten Manage, they were able to track their customers across multiple touch-points and tie the product registrations on their website to these users. The platform also helped Seagate calculate the customer’s latency period, enabling them to be more intelligent in their messaging across various mediums. As a result, Seagate has a more streamlined process for tracking marketing campaigns. fi
garodigital.co.uk/ case-study/Seagate. aspx
Brand: The Fire Service College Agency: Capita Translation and Interpreting
In 2013 the Fire Service College
won a contract to deliver station commander training to 100 delegates from the Saudi Fire Service over a 12-week period. Capita TI helped them to source all required interpreters and, through an extensive consultation phase, were able to ensure that only linguists with the correct skill-sets were recruited. The FSC have been able to deliver an even larger second training course as a result. fi
garodigital.co.uk/ case-study/the-fi re-
service-college.aspx
26 issue 24 may 2015
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