FIGARODIGITAL.CO.UK
CASE STUDIES
Brand: London Live Agency: Graph
London Live, the new TV station for London, were looking for a technology agency that could take a load of fresh ideas and requirements, and
overcome many unknowns and risks to deliver a next-generation online TV experience from scratch. In six months fl at. They chose Graph. fi
garodigital.co.uk/case-study/london-live.aspx
Brand: Accessorize Agency: Exponential
Exponential partnered with
Cream, a specialist media agency, to deliver an interactive video campaign for Accessorize that would increase brand and product awareness. Using the Firefl y Video Illuminate creative, they created video, sound and motion features that responded to users’ active attention, and an interactive carousel of Accessorize products and calls-to- action. The campaign surpassed average industry benchmarks for in-unit interaction rate, click-through rate and dwell time. fi
garodigital.co.uk/case- study/
accessorize.aspx
Brand: ITM Monitoring Agency: Digital Tactics
ITM Monitoring worked with Digital Tactics on the
development of Calyx—a powerful new data processing, reporting and visualisation platform. Digital Tactics defi ned commonalities in the core functionality of ITM’s existing Argus installations, and identifi ed software modules for development. They dissected the
Brand: The Formations Company Agency: Curated Digital
Curated Digital created a curated content strategy for The Formations Company
(TFC), aiming to move them away from being a purely transactional site and towards becoming a voice of authority for those starting up a new business. They did this by creating content to perfectly suit user queries, optimising it by theme rather than keyword, and positioning it in a way that encourages navigation across the site. TFC have seen week-on-week improvements in organic transactions and generated revenue. fi
garodigital.co.uk/case-study/the-formations- company.aspx
Brand: The Handpicked Collection (News UK) Agency: Stream:20
Before working with Stream:20,
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back-end code and brought the web front-end up to modern usability standards. ITM can now react quickly to technical changes and innovations in the monitoring and civil engineering space. fi
garodigital.co.uk/case-study/ itm-monitoring.aspx
The Handpicked Collection—an ecommerce site selling gifts and food selected by experts— was heavily reliant on offl ine activity, with sales primarily coming from their catalogue. Stream:20 transformed their online marketing channels to accelerate business growth, starting with an audit of all online and offl ine marketing activities, and also looking at their team structure, retained
18 issue 24 may 2015
agencies and website. This approach has positioned the company as a scalable and rapidly growing ecommerce company. fi
garodigital.co.uk/ case-study/ handpicked-collection. aspx
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