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FIGARODIGITAL.CO.UK


CASE STUDIES


Brand: Stuarts London Agency: Visualsoft


Visualsoft helped Stuarts London to increase traffi c and revenue for specifi c


targeted brands, as well as boosting their online brand visibility. Visualsoft delivered a detailed SEO plan focusing on optimising on-page content, and built awareness through social channels, press releases and product reviews. Year-on-year, this resulted in a 63 per cent increase in visits and 88 per cent increase in revenue. fi garodigital.co.uk/case-study/stuarts-london.aspx


REVENUE 88%


Brand: Argos Digital Stores Agency: Brandwatch


When the UK’s leading digital


retailer, Argos, opened 53 new digital stores across the UK, they used Brandwatch Analytics to gauge consumer reactions across the social web. This helped the retail giant identify which stores were perceived favourably, and uncover demographic insights about those engaging on social. The data provided by Brandwatch meant that Argos could increase customer satisfaction by responding to issues raised on social in-store. fi garodigital.co.uk/ case-study/argos- digital-stores.aspx


Brand: Warehouse AW14 Agency: Chalk Social


Warehouse wanted a digital campaign for the AW14 collection that showcased their


catwalk-inspired, sharp tailoring, and tied in with the launch of their content-rich digital platform. They turned to Chalk Social, who used targeted ads and a custom-built social unit to deliver close to 300 per cent ROI.


fi garodigital.co.uk/


case-study/warehouse- aw14.aspx


300% ROI


Brand: Sony Agency: Tempero


IFA is a major event in the electronics industry’s year, and a key focus


for Sony. Tempero were tasked with developing a creative approach that would maximise audience engagement throughout and after the event. They produced a pre-event insight report and analysed relevant hashtags and content to inform and shape a Twitter-led strategy. On behalf of Sony, Tempero published almost 700 offi cial updates and replied to over 2,500 individual followers across IFA 2014. fi garodigital.co.uk/case-study/sony.aspx


Brand: Maytech Agency: Liberty Marketing


Maytech contracted Liberty Marketing to devise a content- focused SEO strategy to enhance web traffi c and improve


free trial sign ups. Liberty completed a comprehensive audit of their website, before devising and implementing a robust SEO strategy that included targeted content. Conversion rate from visitors signing up for a free trial saw 3.5 per cent increase, and the number of users progressing from trial to sale increased from one in four to one in three. fi garodigital.co.uk/case-study/maytech. aspx


25 issue 24 may 2015


© STUARTS LONDON


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