SECTOR ANALYSIS
RAYNOR WINN AND BELOW LIA YPI CHARTED IN THE INDIE TOP 50
Trendwatch Self-help
312,905 units
Why Has Nobody Told Me This Before? Dr Julie Smith Michael Joseph
139,360 units
Tucci’s gastronomical memoir spent four weeks as the Paperback Non-fiction number one and is within touching distance of its own hardback’s sales
with Jamie Oliver’s One in the TCM-wide chart. While the celebrit chef’s one-pot cookbook took 25th place in the indie non- fiction ranking, Winn’s memoir was 34th in the market as a whole for the same time period. Though the independent non- fiction chart generally trends less towards cookbooks and spangly celebrit memoirs as a rule, the quirkier autobiographies of the 2021 Christmas season, now selling strongly in paperback, filed into the top 10. Margolyes’ This Much Is True hit third, as Bob Mortimer’s And Away... notched up fiſth. Perhaps it was a sign of the cost-of-living crisis that paperbacks outnumbered hard- backs at the top of the ranking, with six in the top 10. The highest charting 2022 hardback celebrit memoir was Richard E Grant’s A Pocketful of Happiness,
reusable tote bags of big spenders included Ben Macintre’s Colditz, at £25, Max Hastings’ Abyss, at £30, Chris Paten’s The Hong Kong Diaries, at £30—history books seemingly cost-of- living crisis-proof— as well as cookbooks One and Yotam Otolenghi and Noor Murad’s Ottolenghi Test Kitchen:
58
Number of positions higher Agatha Christie by Lucy Worsley placed in the indie bookseller chart compared with its TCM-wide position
£2.36
Average discount applied to Jamie Oliver’s One through indie bookshops— way down on the £14.20 reduction in the market as a whole
in 11th place. Like Landlines, Tucci’s Taste improved on its TCM-wide rank- ing, rising from sixth in the whole- market chart to the indie runner-up spot. The gastronomical memoir spent four weeks as the Paperback Non-fiction number one across the autumn and is within touching distance of its own hardback’s total sales. Lucy Worsley’s Agatha Christie was among the most expensive books in the chart at £25, hiting fourth place—a heſty 58 places above its TCM-wide position. Other books that found their way into the
Extra Good Things, at £28 and £25 respectively. Through the market as a whole One was discounted by more than 50%, with £14.20 shaved off its r.r.p., but indies clearly knew the value of a cookbook with minimal washing-up—its a.s.p. through this chart was only £2.36 off its full price. Greta Thunberg’s The Climate Book was another 25-pounder, in 39th place. Aſter the year of weather we’ve had—from winds so dangerous we were advised to stay indoors, to the hotest day on record, to lashing rain and a chilling cold snap— you would think climate change books would be jockeying for
position across the bestseller charts. Indies proved slightly more climate- conscious than the TCM-wide charts, with George Monbiot’s Regenesis joining Thunberg in the top 50.
Atomic Habits James Clear RH Business
108,104 units
Good Vibes, Good Life Vex King Hay House UK
103,571 units
Menopausing Davina McCall & Naomi Smart HQ
88,263 units
Manifest Roxie Nafousi Michael Joseph
*Sales are across all editions through the entire TCM.
February 2023–July 2023 07
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