BUSINESS & ECONOMICS
at work and prioritising customers and clients.
Next Generation Retail Deborah Weinswig, Renee Hartmann 3rd February, pb, £19.99, 9781398609631 Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations .
Brand Storytelling Miri Rodriguez 3rd June, pb, £21.99, 9781398610088 How to engage consumers through emotive storytelling to humanise a brand and achieve business growth.
Purposeful Brands Sandy Skees 3rd April, pb, £21.99, 9781398609839 Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
From Marginal to Mainstream Helen Edwards 3rd February, pb, £19.99, 9781398604315 How legacy and main- stream brands from B2B and B2C through to prod- uct and service companies can successfully learn from the growth and inno- vation of marginal brands.
Brand Strategy in Three Steps Jay Mandel 3rd May, pb, £21.99, 9781398609792 Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connect- ing with customers by clarifying, integrating and communicating the values of the company.
E-commerce Growth Strategy Kunle Campbell 3rd April, pb, £24.99, 9781398607989 Essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Lannoo
Colour Sells Hilde Francq 13th March, pb, £65, 9789401463430 Makes a strong case for the importance of colour in products and marketing. Case studies and interviews with industry leaders and
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influential merchandisers support the evidence.
Generation Alpha in Beta Maarten Leyts 13th March, pb, £30, 9789401463799 Explores peer-to-peer marketing strategies and the impact of technology and digitisation on the brain and development of children.
Digital At Heart Stijn Viaene, Ignace Delcroix, Karlien Vanderheyden 13th February, pb, £35, 9789401487740 How to successfully inte- grate digital transforma- tion on a company-wide level, placing employees first in the process.
Lynne Rienner
How the Aid Industry Works Arjan de Haan 30th March, pb, £25.95, 9781955055895 Succinct overview is an ideal introduction for students looking into the subject of development for the first time as well as development practitioners.
Macmillan
The Fund Rob Copeland 30th March, hb, eb, £22, 9781529075564 Inside story of the world’s most successful hedge fund.
Motivation Stefan Falk 7th February, hb, eb, £20, 9781035016983 Legendary performance coach shares his simple, proven and fun methods for cultivating motivation.
How Big Things Get Done Bent Flyvbjerg, Dan Gardner 16th February, hb, eb, £18.99, 9781035018932 The secrets to successfully planning and delivering ambitious, complex projects on any scale.
Mariner Books
Davos Man Peter S Goodman 2nd March, pb, £14.99, 9780063078314 From the New York Times global economic correspondent a rollicking and revelatory exposé of the global billionaire class who increasingly control the world.
MIT Press
Building a New Leadership Ladder
The Bookseller Buyer’s Guide Non-fiction
Carol J Geffner 28th February, hb, £27, 9780262047388 Strategies for transform- ing workplace cultures to support a new generation of women leaders.
The Age of Prediction Igor Tulchinsky, Christopher E Mason 13th June, hb, £26, 9780262047739 The power of the ever- increasing tools and algorithms for prediction and their paradoxical effects on risk.
Workforce Ecosystems Elizabeth J Altman 11th April, hb, £27, 9780262047777 Pioneering guide to understanding and lead- ing workforce ecosys- tems, which include not only traditional employ- ees, contractor, and gig workers, but also part- ner and complementor organisations.
Inside the Competitor’s Mindset John Horn 11th April, hb, £32, 9780262047883 When it comes to compet- itive strategy, knowing what your competition is doing is good; under- standing why they do what they do and predict- ing what they will do next is best.
Winning the Right Game Ron Adner 7th February, pb, £23, 9780262546003 How to succeed in an era of ecosystem-based disruption. Strategies and tools for offence, defence, timing and leadership in a changing competitive landscape.
The Transformation Myth Gerald C Kane, Rich Nanda, Anh Nguyen Phillips 6th June, pb, £17.99, 9780262546034 How companies can adapt in an era of continuous disruption. A guide to responding to such acute crises as Covid-19.
Monoray
Taxtopia The Rebel Accountant 30th March, hb, £20, 9781800960886 Anonymous author provides an eye-opening exposé of the dubious tax practices of the super-rich and of the broken global tax system.
More. Numbers. Every. Day. Micael Dahlen,
Helge Thorbjornsen 16th March, hb, £16.99, 9781800961043 Behavioural economists explain how a “number- demic” is taking over lives and how we can resist.
Naxos AudioBooks
Imperialism Vladimir Lenin 1st June, audiobook, £13, 9781781984444 Explains the flaws and power of capitalism, which inevitably lead to monopolies, imperialism and colonialism. Read by Peter Wickham.
Oxford University Press
Strategy David Mackay, Mikko Arevuo, Maureen Meadows 27th March, pb, £52.99, 9780192845399 Insightful, empowering and with implementation at its core, this text will teach the reader how to think, talk and act like a strategist.
Driving Digital Transformation Peter Knaack, Elizabeth Stuart, Stefan Dercon, Benno Ndulu 30th March, hb, £30, 9780192872845 Explores seven devel- oping countries’ use of technology to reform the economy and govern- ment. Foregrounding the voices of policymak- ers and participants, it assesses government efforts to kickstart digital transformation.
Universal Basic Income Miranda Perry Fleischer, Matt Zwolinski 3rd July, pb, £12.99, 9780197556221 UBI is one of the most talked-about ideas of the 21st century. This book provides those interested with all the necessary information to understand the debates.
The Drive for Dollars Jeffrey R Brown, Eric A Morris, Brian D Taylor 27th February, pb, £19.99, 9780197601525 The misunderstood story of how freeways became the centrepiece of US urban transportation systems.
Efficient Organization Mikko Ketokivi , Joseph T Mahoney 23rd March, pb, £19.99, 9780197610299 Practical and decision- oriented approach to
organisation design and governance provides tools that decision-makers can use in their own organisations.
The Retirement Challenge Martin Neil Baily, Benjamin H Harris 1st March, hb, £22.99, 9780197639276 Influential former White House economists explore America’s outdated retirement system and add suggestions on how to improve it.
Wreckonomics David Keen, Ruben Andersson 2nd March, hb, £19.99, 9780197645925 Powerful exposé of the “war” framework that governments adopt to tackle difficult problems which locks them into failed policies that never seem to end.
Global Political Economy Nicola Phillips (ed) 4th May, pb, £37.99, 9780198853220 A unique emphasis on the big debates and questions and a diverse range of viewpoints equip students to become active participants in the discussions that animate global political economy.
The Adaptive Markets Hypothesis Andrew W Lo, Ruixun Zhang 2nd February, hb, £25, 9780199681143 Formal and systematic exposition of the Adaptive Markets Hypothesis. Lo and Zhang develop the mathematical foundations of this simple yet powerful evolutionary model.
Palgrave Macmillan
Cross-cultural Practices in Business and Finance Binod Sundararajan, Oksana Shkurska, Shannon Lin 8th April, pb, eb, £69.99, 9783031064395 Explains the effects of culture on business practices and introduces students to the cross- cultural and international dimensions of working internationally.
Public Procurement Jolien Grandia (ed), Leentje Volker (ed) 11th March, pb, eb, £34.99, 9783031184895 Upper-level open- access textbook uses an interdisciplinary perspective to discuss the what, why and how of public procurement.
A Student’s Guide to the Language of Finance Steve Hart 13th April, hb, eb, £79.99, 9789811940859 Focuses on improving reading comprehension by targeting the jargon, idiomatic language and academic expressions used in the business world.
Innovation, Innovators and Business: Arab World Edition Alexandrina Maria Pauceanu 20th March, pb, eb, £39.99, 9789811974076 Contains practical information about innovation frameworks and their applicability, an explanation of creativity and the creative mindset, methods of innovation, design thinking in practice and more.
Penguin
Shutdown Adam Tooze 30th March, pb, eb, £12.99, 9780141995441 From the author of Crashed comes a high- speed history of how Covid-19 ravaged the global economy and where it leaves us now.
Edible Economics Ha-Joon Chang 1st June, pb, eb, £10.99, 9780141998336 Economic thinking about globalisation, climate change, immigration, austerity, automation and much more in its most digestible form.
Penguin Business
The Great Crashes Linda Yueh 18th May, hb, eb, £22, 9780241422755 Fascinating one-stop account of recent financial crashes, what lessons we can learn from them and where the next one will come from.
Built on a Lie Owen Walker 27th April, pb, eb, £10.99, 9780241468210 The rise and fall of Neil Woodford, the star fund manager who lost £18 billion of everyday inves- tor’s money.
Penguin (Cornerstone)
Can’t We Just Print More Money?: Economics in Ten Simple Questions Rupal Patel, Jack Meaning 9th February, pb, eb, £10.99, 9781847943392
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