BT SHOW


Show business


As official UK media partner to the Business Travel Show in London, BBT reports on the key sessions and stories from the two-day event


By BBT REPORTERS M


ORE THAN 8,000 VISI- TORS attended this year’s Business Travel Show at London’s Olympia exhibition


centre. The 24th BT Show hosted more than 60 conference sessions with more than 150 speakers discussing the industry’s key issues. The show’s 270 exhibitors had the chance to connect with 430 hosted travel buyers. Buying Business Travel was once again


the official UK media partner for the event, reporting live from sessions and producing daily e-newsletters. Here we round up some of the top stories from the show.


DISRUPT AWARDS Trooptravel, the meeting location recom- mendation platform, won the 2018 Business Travel Show Disrupt Award in a six-way battle of travel tech start-ups under three years old. The prize, which includes a free exhibition stand at next year’s event worth £8,000, was presented by portfolio director David Chapple. This year’s judging panel included BBT


digital editor Molly Dyson and was chaired by journalist and regular BBT contributor


90 BBT March/April 2018


Nick Easen, who commented: “A lot of innovation in the travel space is about evolution not revolution, or about solu- tions that tinker at the edge of the market. The companies that were voted as the top three – Arbitrip, Flightsayer and the winner Trooptravel – showed true disruptive qual- ities, with Trooptravel demonstrating real innovation that could have a profound effect on business travel.”


TRAVELLER BEHAVIOUR The show’s keynote speaker Steve Martin, CEO of Influence at Work, gave a presen- tation on how to use the “psychology of


and persuasive way that go to the funda- mentals of human behaviours,” he told a packed hall. Martin also appeared in a panel session alongside key figures from the industry to further delve into the subject of how to “nudge” travellers into making the right travel booking decisions. The emphasis was on moving towards


a more sophisticated approach to boost compliance from travellers. Trevor Elswood, chief commercial officer


for Capita Travel and Events, talked about how the TMC’s ‘Smarter Working’ pro- gramme uses behavioural psychology and


“The more seamless suppliers can make a journey using technology, the more travellers will want to comply with their corporate policy”


persuasion” to manage travel programmes. He highlighted six key techniques of be- havourial science that buyers can use to encourage their travellers to stay within policy and travel more efficiently. “These six additional tools are new ways to deliver messages in the most compelling


data to improve practices. He highlighted “nudging” clients to reduce internal meet- ings as an effective way for UK firms to cut travel spending. Mark Cuschieri, global travel lead at UBS,


said he acted as an “internal marketeer” trying to “get people to do the right thing”.


BUYINGBUSINESSTRAVEL.COM


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