Advertorial
Balancing costs and experience – offering fares that will make business travellers say YES
Travel managers often have to balance their travel programme success as a trade-off between travel costs and traveller satisfaction. But as consumer behaviour changes, and people expect more from their travel, it’s no longer enough to simply offer the lowest standalone fare.
A recent study from Dr Fried & Partner showed that 55% of travellers now look for more than just the cheapest fare when booking travel. They want the best fare for them – personalised travel experiences with all the added extras to meet their personal requirements. We call this their ‘Yes’ Fare.
In the self-service era, travellers expect their consumer experiences to transfer into the corporate travel arena. As found out in a recent study by GBTA, enhancing the travel experience for employees promotes better job satisfaction, retention and business productivity. Neglecting this, or acknowledging it too late, jeopardises programme compliance, and ultimately costs the employer.
of business travellers in Europe say the quality of their business travel experience impacts their business results.
We believe that personalising the traveller experience is not an option anymore but a must- have in any travel programme. Finding the best fare for a traveller means understanding their reason for travelling and their individual needs.
For business travellers, flexibility and convenience are key. While there might be a cheaper flight available, they might opt to pay slightly more to fly with their preferred airline, at a time that
¹ Creating a Frictionless Travel Experience, GBTA, Oct. 2017 ² Sabre Best Fare Study, Dr Fried & Partner, 2017
But, TMCs and travel managers are still continually tasked to reduce costs…. At Sabre we’ve covered all bases.
We find the lowest fares 10% more often than Amadeus, and 7% more often than Travelport. And that’s not all – ancillaries are available and bookable with 75% of our content.
At Sabre, we’ve been offering ancillaries through our GDS for the past 8 years. And as the trend for personalised travel experiences continues to grow, we understand how important it is to provide the widest possible range of services. That’s why we’re always working on our air shopping platform to add more content, create even faster, more sophisticated search results and enrich the quality of our data.
Learn more about the Best Fare Study and Sabre’s commitment to delivering travel options that make customers and travellers say YES.
www.sabre.com/sayyes
better fits their busy schedule. In fact, our latest study showed that travellers are willing to spend up to 25% more on their perfect fare.
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