SERVICED APARTMENTS


“Seeing large hotel operators entering the aparthotel market shows how attractive the serviced apartment sector is”


their heads around serviced apartments and may feel more comfortable going for a brand they recognise from working with their hotels. “Other travel managers have been using


serviced apartments for years and, I think, to them, the big brand entrants are just another option to choose from. Aparthotels are certainly more approachable for corporate clients that want to book in a similar way to hotels. They’re set up for shorter stays, which are easy to book online.” Ascott’s Sandfort doesn’t see big-name


aparthotels as competition. “Seeing large hotel operators entering the aparthotel


market shows how attractive the serviced apartment sector is,” he suggests. “It also adds to the credibility of the sector, helping open corporate traveller minds to the serviced apartment offering and, therefore, increas- ing demand for this kind of accommodation. “Ascott has had the opportunity to build


good TMC and buyer relationships for over 30 years. Any increase in demand can only further strengthen these relationships.” Sandfort goes on: “For new entry and existing players, I believe that clear differ- entiating selling points are key to attracting TMCs and buyers. The rise of bleisure travel shows that even corporate guests are


focusing more and more on experiences during their stay. Accommodation prod- ucts offering a variety of experiences are therefore needed, in my opinion.” TAS Global’s Layton takes a broadly


similar view, but touches on the thorny subject of distribution. “Every accommo- dation programme should ideally include a good selection of safe, quality-assessed sup- pliers and products, each of which providing very different products that match all kinds of users, whether on an extended business trip, relocation or a project,” she says. “Qualifying whether an extended-stay guest requires ‘more space’ than a big


Looking for a better way to stay? Centrally located apartments, 24 hour reception, private kitchen and living spaces, free wi-fi and super friendly staff with the local lowdown. Ideal for short and long term stays.


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