search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
DESIGN | Showroom style


Showroom of the month


Rouse Bathrooms, West Wickham, Kent


How this ex-Bathstore franchise has been transformed into an independent showroom designed to appeal to its target customers


1.


owner Claire Algar decided to relaunch the business as an independent showroom.


R


Algar has clearly enjoyed the opportunity that being an independent retailer has given her to be more expressive and creative with the products, displays and overall look of the showroom.


“Becoming an independent has not only given me the chance to be more creative, but the showroom has been designed specifically


to suit our market,” explains


Algar. “With Bathstore being a national brand, they had a more generalised view of how showrooms should look and what products we should sell.


“As an independent, we’ve been able to be more adventurous and display the products we know our customers will like, because it’s product we would be happy to have in our own homes. We’ve partnered with quality brands that offer great guarantees, so we are completely confident that the product we’re selling will last.” Set over two floors, the 250sq m


showroom is located on West Wickham high street in what was once a Sainsbury’s supermarket. As a Bathstore franchisee, Rouse Bathrooms already had relationships with suppliers, including Bathroom Brands, Roper Rhodes, Aqualla, Claygate, Smiths Briten, Qualitex and Catalano. These, along with new brands, including BC Designs and Vado, are now stocked and displayed in its


72


ouse Bathrooms was operated as a Bathstore franchise from 2002 until June 2019 when


revamped showroom. The basement area is the larger of the two floors and includes a mix of 12 lifestyle displays, as well as a tap bar, a shower wall and an area displaying wall-hung toilets to help clients differentiate between products and highlight some of the more technical aspects of bathroom design. Upstairs, at street-level, the showroom includes 13 displays and benefits from a high ceiling, which helps give it a really spacious, open feel. “Showroom displays can often feel a bit cramped but we’re lucky to have so much space here,” Algar says. “It means we’ve been able to create larger displays. We prefer lifestyle settings, because they allow people to visualise how their own bathroom could look.


“Lifestyle settings also help with spatial


awareness and enable people to understand how they’re actually going to use their bathroom and how they will need to move around the products once the layout has been decided.” Each setting has been finished with accessories and mirrors as, Algar says, not only do they mimic how a real bathroom space will look, having them on display helps to add value to a sale. “In the basement, we have a wall of showers, so they can easily compare and see the differences. “We also have a tap bar, a similar display of shower doors and a wall of toilets – so people can differentiate between standard, comfort height and wall hung.”


kbbr


3.


5. kbbreview · January 2020


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80