Trends for 2020 | FOCUS

Katy Harris, marketing director at tile distributor Verona, believes we’ll see a move away from the heavily-distressed look of the industrial style towards surfaces that are more elegant and polished. “Tile trends will become warmer and more inviting, with marbles, woods and patterned designs all working harmoniously together for interiors brimming with personality and a sense of well-being.”

The Opal series collection

from Störmer

“Moorish-inspired designs and Victorian-style patterns are popular, but you can expect to see larger tiles with scaled-up prints for a contemporary alternative within monochrome and rich, earthy colour palettes.”


Where furniture is concerned, painted, matt finishes will remain popular, as will Scandi and industrial themes. Clever storage will become increasingly important as bathrooms continue to shrink because, as Symphony group marketing and retail sales director Simon Collyns points out, consumers still want the same amount of storage from their cabinets. “A bathroom cluttered with toiletries and towels can make the space seem small and untidy, but with the clever use of fitted and modular furniture, consumers can achieve storage solutions suitable for any space. When combined with accessories, like drawer dividers, it means that everything can be stored away neatly.

Utopia marketing manager Nicola Hardwick adds that there is “a definite trend towards the use and application of colour and texture in a more balanced and natural manner”. She adds: “Woods and solid colours are now more realistic, with accent tones like metallics and stone shades more sophisticated. Our growing awareness of the adverse effect we are having on the planet is driving us to surround ourselves with natural sustainable products.”

For new installations, digital shower technology has the capability to add smart adaptations to systems with water- saving benefits

In addition, compact and wall-hung furniture will continue to do well as

living spaces get

smaller and it will be defined by rounded corners for a softer look. Another influencing factor will be multigenerational living, so bathroom furniture that is accessible for the less able, or for wheelchair users, should sell well too.

Sanitaryware and bathing Colour and innovation in materials are two key themes in the area of sanitaryware and bathing and manufacturers are responding to consumers’ hunger for colour and personalisation in a number of ways. For example, Bette can now enamel its titanium-

steel baths, basins and shower trays in more than 500 colours and Victoria and Albert Baths offers 194 RAL colour exterior finishes across its entire portfolio of freestanding Quarrycast baths and basins. Waters Baths of Ashbourne also has a number of coloured baths in its collection and director Lee Frost notes that colour is being applied to bathrooms in a much more advanced way, “pushed forward by both technology and a consumer demand for products with greater traceability and that are environmentally mindful in their manufacture”. As well as colour, statement-making sit-on basins

have grown in popularity and will continue to sell well. Unusual metallic and stone finishes, such as marble and granite, should do well in 2020, as well as seamless, sleek vanity units with integral basins from the likes of Hi-Macs, which offer a polished look, while also being really easy to clean. And finally, when it comes to basins, organic shapes inspired by nature will appeal and there will also be a move away from sharp edges to softer curves for both basins and bathroom furniture.

Brassware The story is similar for finishes in brassware. Matt black proved particularly popular in 2019, for both taps and shower enclosures. But copper, brass and nickel finishes will inspire, too.

And, with intricate brass designs now a possibility thanks to 3D printing and modern manufacturing techniques, Vado’s product and marketing director Angela Neve foresees textured brassware rising to prominence in 2020, with knurled and geometric patterns already an appealing prospect for designers and consumers alike. We might also see improved functionality, with

Merlyn Arysto

Halo three-panel sliding door and side panel

January 2020 · kbbreview 45

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