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DESIGN | Showroom style


Showroom of the month


Tom Howley, St Albans


Tom Howley has opened its 18th showroom in St Albans town centre. Managing director Tom Howley explains the philosophy behind the design of the space


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exception. There are several layers to the research process, which begins with the team looking at the demand for the brand in that area and what styles are popular there.


E When it comes to designing each


showroom, at Tom Howley it’s less about looking at general trends and more about what real customers have been asking the design team for, over the past year. Managing director Tom Howley explains: “Whenever we launch a showroom, rather than looking to trends, we look to what clients are requesting from our nationwide design team. In addition, we consider things like how, in the past 18 months for instance, multifunctional living has become necessary as we have spent so much more time at home.


“Also, the little luxuries, such as a sep arate


boot room or walk-in pantry, have become more popular – where space permits. People have become braver, not only with colour, but with statement design choices in their homes over the last 10 years.”


Colourful kitchens have exploded over the past few years, as confirmed by Howley who says his teams across the UK have seen more customers than ever be braver with bolder tones. The displays in this showroom – which include solid green, blue and pink shades – reflect this demand. “We’ve introduced colour in a big way into this showroom,” Howley explains. “Each display shows how a kitchen can be completely bespoke to a client, both in


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xpanding into a new town is a big commitment for a retailer and Tom Howley is no


design and colour. We have a mixture of bold and more typical combinations with the idea that the showroom colour palette works together as one. However, individual inspiration can be drawn for client projects.” The result is a charming juxtaposition of


on-trend colours finishes and more classical English designs. There are three full-sized kitchens on display plus a pantry, a boot room, two office spaces and a built-in media wall to experience everything on offer. The front display, Devine, which is one of the most traditional Tom Howley kitchens, has been designed in a contemporary green colour and finished with burnished brass hardware. The space also features the classic


Hartford kitchen which is so integral to the Tom Howley brand that it is in every showroom. Then, finally, the newest collection to the brand’s portfolio is Butler, and that display features working appliances, ample prep space and serves as a functional kitchen that will be used for cookery demonstrations.


By showing kitchens in lifestyle settings, the


showroom offers a real sense of home-from- home. Every Tom Howley studio is unique but still retains the essence of the brand. “It would be remiss of us not to use this showroom as a platform for our latest design innovations,” Howley explains. “Still, it’s also important that we retain that classic Tom Howley feel that we are renowned for. “This is an exciting show room. There is inspiration everywhere whether you’re into something bold or prefer timeless neutrals. “And that’s from the colour and furniture design itself to the flooring, interior styling, and overall feel of the space.”


kbbr · August 2021


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