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Day True | RETAILER CASE STUDY


The apartment is accessed through a church and large open courtyard with water fountains


A concealed door in the wall panelling leads to the master bedroom


The kitchen and living area are open plan and the brief was to


maximise natural light and create a spacious and functional home


About Day True


Tony and Hayley Robson started Day True in Maida Vale in 2013, opened in Chelsea in 2015 and now have a third showroom in Wimbledon Village that opened in 2019.


Driven by the fundamental belief that good design should


from view of the bedroom. With all internal walls removed, Day


True installed a ‘mist’ system to ensure all building regulations were met, that privacy could be achieved when desired, but that light could still flood the apartment from the courtyard. Smart glass was also installed to the external windows in the en suite, to allow the greenery in the courtyard to be seen, yet at the touch of a button could turn opaque. Herringbone flooring was laid throughout to achieve a seamless and consistent flow, which maintained the feeling of space. Walls were kept light with contrast and texture added through a vertical panelled wall in the dining area, to help draw the eye up and add height to the room. This also cleverly concealed a door to the master bedroom. The kitchen was also kept bright and was contrasted with bronze handles and a dark brown marble worktop and cladding. With no limiting internal structural factors, Day True was able to combine its distinctive approach to layout with good design to ensure every inch of space and every ounce of light was maximised in this exclusive apartment.


 August 2021 ·


be available to everyone, Day True combines a desire for enhancing lives with decades of knowledge and industry-leading products to deliver exceptional interiors solutions for homeowners, designers and developers alike. It sells kitchens and bathrooms – it’s about homes, design and living.


The kitchen furniture was kept light and contrasted with a dark brown marble worktop and bronze handles


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