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SUPPLIER PROFILE | Harrison Bathrooms


Chain reaction


burning desire to instigate a new way of working. And that’s exactly where the vision for Harrison Bathrooms came from.


C


According to commercial director Shaun Corcoran (pictured), founder James Harrison – previously part of the family-run Cavalier business – could see an opportunity to turn traditional distribution on its head by sourcing its own product and selling and distributing it direct to retailers. Its ability to control and reduce the supply chain, he adds, ensures that Harrison Bathrooms can offer competitive prices and improved profit margins to retailers.


“If you look at how traditional 28


hange is often the result of a deep dissatisfaction with how things are and a


distribution works, there’s usually three, maybe four, margin chains before the retailer gets to sell it on,” explains Corcoran. “James [Harrison, the founder of Harrison Bathrooms] identified an opportunity to remove a link and shorten the supply chain, thereby maximising retailers’ margins. “With Scudo, we created a brand that cuts out that middle margin and goes straight to the independent retailer and merchants. That’s where the benefit comes from. Retailers buy it direct from us so there isn’t a middleman to pay. We’re protecting their margin which in turn enables them to compete in a very price-driven market. “We offer up to 68% margin on some products, against the industry standard of less than 50%. What’s


Despite the challenges of the past 18 months, Harrison Bathrooms remains on track to hit its ambitious target of £40 million turnover by 2023. Rebecca Nottingham went to the company’s Leeds HQ to meet commercial director Shaun Corcoran and find out more about its strategy


more, the mid-market – where the Scudo brand is aimed – isn’t necessarily an area associated with solid margins. So, we’re bringing opportunities to a wider retail market.”


Young business Although it’s been around for eight years, by industry standards Harrison Bath rooms is still a fairly young business. The age does not, however, necessarily represent the scale of a business, as Corcoran explains. “Because we’re a relatively new brand, people’s perception is that we are a small business,” he says. “But, when they come here [the Leeds HQ and warehouse facility] and see the depth and breadth of the Scudo range and feel the quality of the products


against the stockholding we have – they realise that, although we might be a young business, we’re a significant player in the market.”


Putting that significance into context, since its launch eight years ago the company has seen 20% to 25% growth year on year. In the past two years alone, it has doubled its turnover and is on track to become a £40 million business by 2023. As part of its five- year plan, it moved to its current 78,000sq ft premises at the back end of 2019, which enabled it to house an additional 10,000 extra pallets of stock, increase its overall product selection by 40% and keep up with the spike in demand throughout the pandemic. “Prior to the move here, our stock had been spread across five separate


· August 2021


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