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Harrison Bathrooms | SUPPLIER PROFILE


The new Scudo showroom at the Harrison Bathrooms HQ features a wide range of the portfolio


Shaun Corcoran on... INTERNET PRICING


We recognise the internet as a relevant business channel, but what we try to do is work with the online businesses that also have a showroom. We still only do a small amount of business with online retailers so, unlike other brands and companies, we haven’t ridden the wave of the growth in online retailing. Our growth has been through consolidation of independent retailers and merchants. I strongly believe that one of the simplest ways for showroom retailers to compete against online pricing is to regularly review the suppliers they work with and the margins they make. If you aren’t making enough to compete, you must be willing to change suppliers if necessary.


CONSUMER BRAND RECOGNITION


warehouses which had, under- standably, caused us some logistical issues,” Corcoran explains. “We needed to find a larger space for our growing portfolio and to ensure we could offer the right level of service to our retailers.” To give you an idea just how fast the Harrison Bathrooms business is growing, its move to the Leeds facility was part of its five-year plan but, by consistently incr- eas ing its stock - holding to meet demand and also buffer any supply shortages, the busi-


ness has, according to Corcoran, already outgrown the facility and they are now currently looking for additional warehouse space.


Another factor that has apparently played a significant role in the company’s fast-paced growth is its appearance at the kbb show in Birmingham last March.


As a relatively new brand and one August 2021 ·


We are able to make decisions quickly, accurately, and efficiently that directly impact the business and that of our


customers Shaun Corcoran, commercial director, Harrison Bathrooms


that is quite price-driven, getting the product in front of retailers is, Corcoran explains, essential. “We had a big presence at kbb and while, at first, it felt like bad timing – because of the pandemic and the lockdowns that followed – the timing actually worked out well for us,” he explains. “A lot of retailers were able to take the time during lockdown to review their business and their showroom space and look at new ways of working and we actually had a lot of displays


agreed during that period.


“Don’t get me wrong, it was an extremely uncertain period, and it was tough for many reasons but, because we’d been at the show, retailers had seen the product, which meant they knew what they were buying into and that helped get decisions over the line.” The idea that, when seen, the product actually sells itself is one


I bet that, if I asked 100 people out there in central Leeds to name a bathroom brand, 99% wouldn’t be able to. Consumers don’t really know bathroom pro -


duct by brand – it’s still very much the independents that drive the brands or products they choose, which is why they are vital to our business and the bathroom industry in general.


PRODUCT TRENDS Social media channels have played a huge part in moving design forwards. The change in design is so much quicker now. In brassware, it’s obviously all about the different finishes, like matt black and metallics. On the furniture side, we’re noticing a real slow-down in wood grains, but a growth in solid and pastel colours and matt finishes.


THE FUTURE OF THE BATHROOM MARKET The footfall in showrooms is slowing down now that restric- tions have been lifted, and things are returning to normality. I think what’s at the back of everyone’s mind is the risk of another recession in three or four years, if we see high levels of inflation and an increase in interest rates.


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