NEWS 5 NORTH AMERICA
Editor Richard Scott
richardscott@stepcomms.com
Technical Editor Chris Smith
chrissmith@stepcomms.com
Business Manager Chris Vincent
chrisvincent@stepcomms.com
Publication Administration Katy Cockle
katycockle@stepcomms.com
Design Aaron Batson
Publisher Geoff King
geoffking@stepcomms.com
Publishing Director Trevor Moon
trevormoon@stepcomms.com
In memory of Josh Taylor
To receive regular copies of this magazine, please apply in writing to The Circulation Dept, Step Communications Ltd
ClearHance C conditioning polymer from Ashland is a new, nature-derived, patent-pending chemistry that provides superior clarity and conditioning functionality to enhance clear and transparent shampoos, conditioners, body washes, and liquid soaps. Based on cassia seeds, this cationic technology provides excellent conditioning and deposition benefits. As clear rinse-off products denote purity and mildness and continue to grow in popularity, consumers expect them to provide the same level of conditioning as one finds in opaque, pearlescent systems. “Until now, competitive conditioning polymers had to balance between conditioning
Clear conditioning gets a boost
functional equivalents, ClearHance C polymer offers formulators an exceptional solution to enhance rinse-off systems and deliver perceivable results,” said Penny Antonopoulos, global director of marketing, hair care. Additionally, ClearHance C polymer offers increased foam while maintaining high clarity in rinse-off systems.
and clarity with most sacrificing some level of performance to deliver one of these attributes. Today, when compared to
Due to its natural-based backbone, ClearHance C conditioning polymers delivers a naturalness level of 70% according ISO 16128. It provides formulation flexibility delivering strong performance benefits from both sulfate- based and sulfate-free rinse-off systems.
North American distribution agreed
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©Step Communications Ltd 2020
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ISSN 2631–4894 March 2020 PERSONAL CARE NORTH AMERICA
Natura-Tec has announced its partnership with Deveraux Specialties for distribution of its products into the North American market. This close cooperation with Deveraux is designed to further enhance customer service and develop
EDITOR’S COMMENT The age of ‘disruption’
The theme for the upcoming Suppliers’ Day is ‘Revolutionary Disruptors’. Speaking to incoming NYSCC Chair, Gino Macalino, late last year, he was excited about this theme as it captures the essence of innovation in this industry. In such a competitive marketplace, it sometimes needs a different, more disruptive approach to really stand out and become successful. One of the key ways that we are likely to see a diruptive revolution in the coming years appears to be through the use of digital technology. Devices that measure skin health and even help create formulations are becoming more powerful and widespread. It will be fascinating to see how these develop in the near future. We look forward to the show to discover what innovations are emerging from the US in line with the theme, while also exploring the wealth of innovations among the stands at Suppliers’ Day. In this issue you will find a comprehensive preview from exhibitors at the show and the latest on Personal Care’s ‘World of Chemistry’ presentations which will take place on the first morning of the show.
Richard Scott, Editor
sustainable growth going forward, providing the all- important US market with full access to Natura-Tec’s natural materials and creative research. Natura-Tec’s aim is the development, manufacturing and marketing of natural and
marine derived specialty ingredients for modern cosmetic formulations, which will be complemented by Deveraux’s approach and customer focus providing an ideal vehicle for Natura-Tec’s product range.
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