MEN’S GROOMING As men are more and more concerned about
naturality, natural emollients can be a good alternative to silicones. In comparison with cyclopentasiloxane and cyclohexasiloxane, different versions of Seppic’s Emogreen™ create formulae that are more appreciated in terms of aspect (glossier) and during application (more emollience) with the same after-feel (powdery and matte effect).
The right products As we have seen, men have specific requirements with regards to the texture of their grooming products. They are actually looking for convenient, proven and multi-functional products. They tend to put more weight on the function of the product rather than fancy marketing, and they are more educated about product composition and attached to brand values. Seppic has developed several formulations
that address these requirements. The first (Table 1) was developed for a multi-functional product for men. It allows flexibility as it can be used as a four-in-one rinse-off or leave-on shaving care cream. It will help with the shave, then moisturise and condition the skin, form a film for skin protection and calm any irritation. It can be removed with a towel to save water for a more sustainable use and contains over 91% raw materials of natural origin according to ISO162128. The actives are specifically chosen to answer to the needs of shaved skin. The second formulation (Table 2) is a
two-in-one foaming bar for body and hair. Solid cosmetics contribute to reducing the use of water, thanks to being more concentrated products. Men should have a solid cleansing offer as these formats can be easy to use ‘on the go’, multi-functional and sustainable. This solid shampoo and body and face
cleanser develops a creamy foam and contains a moisturising active for an intense hydration of both skin and scalp. The chosen surfactants are soft foaming agents, respectful of the natural barrier of the skin. The third and last Formulation (Table 3)
is a ‘fresh water drop’. Seppic sees this as the perfect skincare product for men: a light
TABLE 2 - TWO-IN-ONE FOAMING BAR BODY & HAIR CLEANSER FORMULATION
Phase INCI A Oramix L30 EF
Sodium Cocoyl Isethionate Proteol APL EF Oramix NS 10
Distearoylethyl Dimonium Chloride and Cetearyl Alcohol
Montanov 82 Emogreen L15
Hydrogenated Olive Oil Cetyl Esters
B
Lanol P Écailles Aquaxyl
Preservative Perfume Colorant
www.personalcaremagazine.com
Amount (%) 15.00 17.00 10.00 10.00
1.00
5.00 6.00
27.60 5.00
1.50
0.80 1.00 0.10
February 2022 PERSONAL CARE
and non-greasy texture that breaks upon application into an aqueous formula. It is thus a real example of what men want in terms of a non-greasy or sticky texture, with a light and soft finish on skin. Men do not need more when it comes to
product complexity, which is why Seppic has worked on this minimalist formula with only nine ingredients. It contains an antioxidant and soothing actives to answer men’s skin needs: a refreshing skin cocktail to begin a new day.
Conclusion Men need dedicated beauty products that are adapted to their specific needs. Brands should take this in consideration formulating products and help men to understand their skin while ageing, as the public is more and more invested in their beauty products choice. Seppic offers illustrative formulas to help select the right galenic to meet the needs of men and their skin at any age.
23
TABLE 3 - FRESH WATER DROP FORMULATION Phase
INCI
A Water B
Emogreen L19 Antileukine 6 Ephemer Fragrance
C D
Sepinov WEO Preservative
FD& C Blue#1 Solution 1%
FD& C Yellow#5 Solution 1.0%
Amount (%) up to 100 10.00 2.00 1.00 0.20 0.70 1.00 0.06
0.02 PC
References 1 Euromonitor data 2 Global market study on men’s grooming products : Demand for natural & organic products rising rapidly. Persistence Market Research, July 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
