A popular brand immediately generates interest when there is a new development announced but then the hard work begins of making sure it’s true enough to satisfy long- time aficionados but there’s enough new content to justify a new iteration in the first place. If we were to simply reskin an existing game with new animation and slap an IP on it, we would be quickly found out and the project would fail.


NEWSWIRE / INTERACTIVE / MARKET DATA P77


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