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“At our journey start in


Switzerland, we were second in the race to launch online operations in the country, on


Wolfgang Bliem Grand Casino Luzern


Laurent Lassiaz, JOA


At our journey start in Switzerland, we were second in the race to launch online operations in the country, on August 22, 2019. We were the first ones to offer certain games on an exclusive basis, including Super Cherry, which is something exceptional. It was a version of an old mechanical slot machine from 1995, which was very popular in the land-based industry.


Greentube converted Super Cherry to an online version and it proved to be the most successful game online in Switzerland. Being the first to offer this game exclusively was very successful for us. In 2020, we offered 500 games from eight games providers, plus live games from Evolution, both remotely and from tables within the casino. In 2021, we increased the speed of integration, adding exclusive relationships with providers Oryx and Yggdrasil, plus we offer players instant payouts as a differentiator against our competitors.


Now, in 2022, we have more than 1,000 games, we are looking to offer multiple live games and Bitcoin, as we conduct due diligence into cryptocurrency in relation to AML regulations. Switzerland is a country where you can already pay your taxes in Bitcoin.


August 22, 2019. We were the first ones to offer certain games on an exclusive basis, including Super Cherry, which is something exceptional. It was a version of an old mechanical slot machine from 1995, which was very popular in the land-based industry.” Wolfgang Bliem


“These pirates have a licence in Malta, not Austria, but target Austrian customers with


sports content as a gateway to online casino play. Unibet is one such company, which had a big promotion via ice hockey sponsorship, which led them to pushing players towards their poker offer.” Georg Wawer


Bo Bernard hosting the CEO panel.


Georg Wawer win2day


How do you deal with the pirates sponsoring sports products? As the only licensed online operator in Austria, win2day has around 800,000 users who can only deposit 800 euros per month. It is not about high-rollers, it is a mass market. We have massive advertising in the market from ‘other’ companies promoting their sportsbooks, with around 2,250 unlicensed competitors in this sector.


The CEO panel addressed the hot topics confronting the land-based sector in Europe


Tere are around 40 ‘big fish’ competitors in Austria and the rest are small scale. Many of them even sponsor sports teams with their pirate logos. Tese pirates have a licence in Malta, not Austria, but target Austrian customers with sports content as a gateway to online casino play. Unibet is one such company, which had a big promotion via ice hockey sponsorship, which led them to pushing players towards their poker offer. We know how this works and we started acting in March this year,


as we know the customers are being tricked onto these sites. So what we did was target sports sponsorship and we began with ice hockey, table tennis, beach volleyball and basketball and we supported them with a long- term contract, but this agreement was dependent on restricting their sponsorship agreements to no illegal third-parties.


We do this equally across the leagues for male, female and disability sports. Tere are no more excuses for pirate sponsors in this country. It has had amazing feedback from the sports, from our own employees, and we have no more sponsors from illegal operators in Austria, who have disappeared into the fringes.


Hermann Pamminger Casinos Austria


Special mention to Hermann Pamminger, General Secretary of the ECA, for organising the Casino Forum programme.


WIRE / PULSE / INSIGHT / REPORTS P43


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