Andrew Booth Chief Product Officer Games Global
Simon Hammon CEO, Relax Gaming
Stian Enger Pettersen CEO of CasinoEngine, EveryMatrix
Jo Purvis Director of Key Accounts & Marketing UK, Blueprint Gaming
too slowly, which is also off-putting to many players. We see many games on the market with jackpots constantly hovering at around the €25k mark, because their unattractive models mean they are avoided by players.
Tere is a fine balancing act at play when it comes to seeding jackpots and the resultant impact this has on RTP. It means the development process for a jackpot slot is a lot more complex than for a regular slot. Tere is also the regulatory aspect, but that is usually less about the jackpot itself and more the system around it. In which case, our JackpotEngine product has been developed to be fully compliant as both a game jackpot and an overall jackpot as an additional layer on top, driven by bets placed.
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming: Tere are
many aspects of developing a Jackpot slot that are largely the same as any other game – you need to ensure that the theme, features, and mechanics are as engaging as they can possibly be. You can’t simply take a vanilla game with average gameplay, attach a jackpot to it and expect it to be a success.
At Blueprint, we’re fortunate in the respect that we have a rich heritage in developing successful, non-jackpot games that players regularly return to, while also being able to leverage our industry-leading Jackpot King progressive system either to create bespoke titles or to integrate into new versions of our proven games.
Te same standards of crafting an entertaining base game transcends genres, as, without that, a Jackpot game doesn’t enjoy the participation and revenue required to build cash pots.
Ensuring that flow of play that allows the sufficient stake percentage to build an attractive big prize through feature-rich games is something we’ve been able to hone and, as such, players can enjoy the thrill as the payout limits approach.
Jackpot slots spend significantly more time at the top of casino lobbies, prolonging the relevance of many older slots. Has this hindered innovation within the jackpot space?
Jo: Certainly not as far as our output is concerned. Te benefit of integrating a jackpot system into a game is that it presents itself to the wide-ranging demographic that enjoys them. Many games fall into the jackpot category, which drives the likelihood that operators will leverage a landing page widget, promoting the jackpot and the associated slots. New titles that feature that jackpot enjoy top
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