Do you think the land-based casino industry has the mindset to accept the Metaverse?
I think they’ve got to accept it, otherwise they’ll get left behind. We’ve heard some really interesting insight at the Casino Forum, but these are very limited experiences because of the regulatory bodies controlling this sector. Gambling and casino companies are jealous gods, they like to be able to live within their own space. I think videogames give an opportunity to do more… when I was working on Tomb Raider I built it with the idea that we could live in that world. So I think we should be able to live in casinos too. If we want to. Tough that does pose interesting problems around addiction...
Who are the people entering the Metaverse from the casino sector?
I think many of the people within this Forum are ready to enter the Metaverse, but it’s the people embracing highly stylised aesthetic experiences, such as the live dealer presentations, that are much more likely to enter the metaverse. People attracted to aesthetics are looking to enter this space, because they know that the social experience will demand it. People providing basic slots experiences aren’t ready to enter the Metaverse, because they don’t know how to position themselves in that space. Whereas, people looking to create fully gamified applications and experiences are the ones to embrace it.
From a regulatory perspective, regulations live inside and outside the Metaverse and online gaming spaces, but a decentralised environment is different. If you take ICE Poker, for example, it’s a poker offer that’s totally unregulated, but they’re not illegal because they have been accepted by the Foundation. Te Foundation is effectively the regulatory body of the Metaverse.
Is the Foundation recognised by other regulatory bodies outside the metaverse?
Regulation happens at the point that you win the jackpot, since when you cash out that’s when the regulatory authority kicks in; but in terms of virtual currency, there is no regulation.
Does that relate to betting in the Metaverse too?
People are already betting on esports and having an amazing time. A big part of sports betting’s growth is due to esports. How that plays into the entire experience is exciting because it changes your demographic from the perspective of the regular ‘pale, male and stale’ gamblers. Tey are becoming younger, and they are not so much thinking about winning, but more about ‘taking part,’ and they are prepared to pay for that experience.
Is there going to be a generational gap, between those playing in this environment and the ones looking to invest and build a gaming environment in the metaverse?
Yes, definitely. We have to stop thinking about winning a jackpot as the reward, as we also need to think about the loyalty elements of what we are creating, which is going to change how your players play inside that space. It is
Kelly Vero Metaverse Architect
Kelly Vero is a futurist, a game developer, and an architect of the metaverse. She has shipped several very successful AAA video games with mass market appeal for adult and children’s franchises and household name IPs. Before creating and refining characters in the Transformers continuous universe, Kelly was already hooked into the possibilities of technology where humans meet everything from robots and autonomous vehicles to fashion, wearables, and food.
Influenced by the world around her, Kelly is also a bestselling novelist and science fiction writer, she has even developed and published children’s books to expand her audience beyond video games. Guided by pop culture, and covering every subject from Max Headroom to BTS, Kelly is passionate about the evolution of end-user and consumer generations towards future gazing and expressing ourselves through our own image and aspiration.
Kelly’s unique style can be found in a variety of video games that she has worked on or participated in, much to the delight of her unique sense of style. It is in her presence and style that she has been brought closer to the intersection of a variety of verticals where she works today. Combining her passion for video games with music, fashion and even the male dominated world of science fiction has brought forth the opportunities to design and develop experiences in phygital spaces. Working with everyone from luxury houses (Farfetch, LVMH and Audemars Piguet) to blockchain and NFTs (Sotheby’s, Christies and Luma); Kelly believes gamification puts the end- user front and centre as the beating heart of any application or experience.
Kelly was a late graduate of academia, mastering in Greek and Roman Mythology no less! But this has not stopped her from speaking fervently about the role of video games as education and its place in the metaverse. In her conferences she speaks eloquently about the cradle to grave approach in technology. Through the touch points of the present to the future from the pain points of working in a fast-paced, high- risk industry, she’s building tomorrow for everyone. It’s through these experiences that she can develop a vision of the future and commit to a democratic covenant of fairness, discoverability, and accessibility, online and in real life.
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