Pulse


JACKPOT DESIGN ENGINEERING LONGEVITY


Stian: I believe they will only be diluted to an even greater extent. Te more jackpot games there are on the market, the more players will switch between them depending on what is on offer at any given moment. Te days of games like Mega Moolah achieving enormous jackpot prize funds are increasingly numbered.


Prizes now tend to reach an average amount and stay at that level, unless there is a specific title that is fun to play, and which players relate to. Tis is where JackpotEngine comes in, as it is not game-dependent. You can have huge jackpots that have nothing to do with the game itself, which can be used by operators to direct players towards titles. Tis way you have a game that is fun to play, with a huge prize as an additional layer on top. It’s the best of both worlds.


Andrew: Te jackpot space is certainly competitive and yes, the more jackpots entering the market, in theory the more dilution we will see. We continue to focus on delivering what players want from jackpot games, they want to see the jackpots paying out regularly not just seeing their money fund and fund non-paying jackpots.


We’ve been investing a lot into our network as the appetite for these games continues to grow. Since acquiring our network, Games Global has doubled the starting seed of Mega Moolah to €2 million and will soon unveil some exciting new products to market – watch this space.


Jo: Smaller pots, accumulating and dropping more frequently, have grown in popularity in recent times and they certainly have their place in attracting players for the short-term. However, jackpot fans always have those life- changing prizes on their radar so they will remain relevant.


Te anticipation garnered by jackpots in their millions is a powerful thing - much greater than a daily alternative that offers prizes in the thousands, so in that sense, they aren’t comparable. You cannot compare the dreams of scooping a million-pound jackpot to the prize on offer through a daily giveaway, so there’s always scope for them to become even larger over time.


Simon: I do not believe jackpot prizes will continue to soar, quite the contrary. In my opinion, the days where players will happily wait a year or two to potentially win are long gone. Today’s players are more skeptical of exceptionally high jackpots and are more interested in the tangibility of winning rather than the size of the prize.


If a prize pool climbs too high, players will not feel it is achievable and are less likely to try their luck, whereas a lower amount with a more


P72 WIRE / PULSE / INSIGHT / REPORTS


“The main development challenge lies in making such a slot attractive for players without the jackpot, while at the same time ensuring the


prize grows enough to make it a major feature in of itself. A jackpot begins with whatever it is seeded with; seed it too much and it becomes a major adverse influence on the math model, reducing the regularity of other features with too much RTP sent into the prize pool.”


Stian Enger Pettersen


“With our Jackpot King series being so universally


recognised and earning its


reputation, we’ve evolved it, and maintained its relevance with player trends and


operator demands, from a single pot to ‘must go by’ pots. At the same time, we’ve


retained the core factor that the main pot is unrestricted, unlimited and can reach any value and drop at any time.” Jo Purvis


frequent fallout rate builds trust amongst a broad demographic.


Tis is likely to be a key player in Dream Drop’s success so early on in its lifecycle. All Mega jackpots are life-changing sums of money with a hit frequency that surpasses any competing mechanic, this creates the authentic, exciting experiences that we believe our pool of players is looking for.


What differentiates your jackpot from others currently on the market?


Simon: When we set out to build Dream Drop our scope was to first address the numerous shortcomings that existed in the jackpot space, and then to bring our flare for differentiation to it. We knew that if we were to go for a production of this kind it had to deliver on areas that the current market couldn’t satisfy. Trough research and feedback from operator partners, we were able to recognise gaps in the product line, and the result is a mechanic that differentiates on several counts.


Dream Drop stands apart for offering engaging


games beyond the jackpot functionality, providing big-ticket prizes, must-drop features and generating more frequent fallouts than anything else on the market. So far, we feel we have more than delivered on our promises.


Jo: Blueprint’s Jackpot King was famously one of the first progressive systems launched in the online sector and continues to attract the interest of players across Europe, thanks to its track record of a wide selection of games available and reliable big win potential. Earlier this year, Jackpot King paid out €8.1m to one lucky PokerStars Casino player who triggered the Wheel King feature whilst playing Deal or No Deal Megaways. Tat was a record prize for Jackpot King and was the subject of huge interest in the online community.


But we also know how to keep growing and nurturing Jackpot King, maintaining its appeal by introducing new titles to the system’s games library. Our most recent debuts have seen the inclusion of Diamond Mine, the first licensed Megaways game released to the global market, and our branded title Top Cat Most Wanted. We’re always monitoring which of our games can join the Jackpot King family, as well as pinpointing fresh ways we can update gameplay and overall appearance.


Andrew: Te big difference with jackpots from Games Global is the amounts paid out and the frequency of those payouts. Mega Moolah pays out on average €8.1m every 48 days and WowPot pays out €8.2m every 121 days, no other online jackpot games manage to hit these levels on a consistent basis.


Tere’s plenty of excitement in the progressive jackpot space, and we’re delighted to have some of the most iconic and popular titles of the industry in the Games Global portfolio. Games Global stands for innovation and we are driven by our customers and the market. We look forward to bringing new jackpot innovation to our partners in the coming months.


Stian: JackpotEngine is a gamification solution that allows an operator to create their own jackpots across an entire gaming content portfolio, as opposed to being limited to a particular supplier, and for any player segment. It helps to boost player acquisition and creates an added incentive for players to stay loyal to a brand, increasing lifetime value. Players are engaged with in-game widgets displaying jackpot pools, which are updated in real-time, and the jackpot prizes can be configured in unlimited ways.


Operators have the control of being able to set jackpot hit probabilities to attract different player types, whether they prefer to aim for life- jackpot pools, or more frequent and modest jackpot drops. Tere’s also the possibility of constructing multi-level jackpots that combine both of those traits, and operators have the choice of jackpots being paid by players, coming out of marketing budgets or any combination of the two. JackpotEngine adds excitement for all player types and hands control to operators.


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