Pulse


JACKPOT DESIGN ENGINEERING LONGEVITY


billing within the widget, resulting in the front- page exposure that is so important to studios.


What it also does is allow us to breathe new life into a title which may have fallen off the radar of the mainstream player. We’ve achieved this with some of our classic games including Fishin’ Frenzy and King Kong Cash, adding them to our Jackpot King series. Tey were both successful titles originally and elevating them to include the pots have made them an option for those who prefer to play only jackpot games.


With our Jackpot King series being so universally recognised and earning its reputation, we’ve evolved it, and maintained its relevance with player trends and operator demands, from a single pot to ‘must go by’ pots. At the same time, we’ve retained the core factor that the main pot is unrestricted, unlimited and can reach any value and drop at any time.


Simon: Te short answer is yes. Te popularity of jackpots and the size of prize pools tend to rely on an element of earned trust, so it is natural that older brands with a loyal player base have retained top positions on lobbies. Te knock-on effect of this is a sector that is harder to break into as a newcomer which ultimately affects the level of innovation in the market.


Further to this, the robust operating systems required to produce big ticket jackpot items do not make it any more appealing to younger suppliers. When creating sizeable jackpots that are reliant on global liquidity, the mode of production goes far beyond that of slot creation. Te process is heavy on licensing, accounting, software systems, and requires robust infrastructure all round. Te development of a jackpot of this kind is much more about service than a pure product and this presents another significant hurdle to game producers globally.


Andrew: Absolutely not! We’re always introducing new titles into our progressive jackpot network and innovating new ways of bringing our jackpots into existing games along with creating brand new titles for them specifically. We have some new types of games in the pipelines that we intend to introduce into our jackpot portfolio so that will be exciting to see.


It does remain to be said that a lot of our iconic progressive slots enjoy top positions in casino lobbies because they’re fantastic games and players want to keep playing them. Testament to that is the original Mega Moolah game, which was the first title to award a Mega Moolah euro millionaire since Games Global took over the iconic network earlier this year.


Stian: Yes, the more nuanced response is that this is the case for certain slots – those that have huge jackpots – while there are also many


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“Gold Factory Jackpots Maple Moolah was launched with a starting seed of CAD $1 million exclusively for the Ontario regulated market. These additions and innovations are what we stand for at Games Global. You can expect to see plenty more being developed, with some interesting twists along the way to keep players thrilled and our games in those top spots!”


Andrew Booth “When it comes to global


jackpots, this segment is on a different trajectory. Growing lists of regulations across


European landscapes, reduced cross-border liquidity abilities and the lack of operator and ecosystem appetite for this


content have affected build- direction strategies and the development of the sector. It’s now up to mechanics like Dream Drop to shake up a somewhat stagnant vertical.” Simon Hammon


jackpot slots that do not spend much time at the top end of casino lobbies. Tat isn’t because they are drowned out by their bigger rivals. It’s more down to the fact they are either not fun to play, or that the jackpot prize is not high enough for players to regard it as a once-in-a-lifetime, lottery-style opportunity.


Regulation has hindered innovation in this space, too, as it can be very restrictive. We hope that if JackpotEngine succeeds in the way we believe it will, we can provide scope for innovation. Tis system has the potential to create a jackpot prize that is extendable across any slot an operator requires, if they are prepared to adjust the RTP. An operator can then promote a particular provider or games featuring that jackpot.


Have studios avoided developing jackpot slots because the current space is flooded with classic jackpot games, some of which have been on the market for over 15 years?


Simon: Each type of jackpot whether local, global, or promotional has its own set of requirements and benefits that come into play


when analysing its presence in the market. In the case of local and promotional jackpots, the industry has seen a lot of newcomers to the space, barriers remain manageable and both innovation and gamification are on the rise.


However, when it comes to global jackpots, this segment is on a different trajectory. Growing lists of regulations across European landscapes, reduced cross-border liquidity abilities and the lack of operator and ecosystem appetite for this content have affected build-direction strategies and the development of the sector. It’s now up to mechanics like Dream Drop to shake up a somewhat stagnant vertical.


Andrew: Games Global are already innovating in this space. We see huge potential for the future of progressive jackpots, and we’re excited to see where we can take this aspect of the business into the future.


Games Global works with over 37 studios, each of which supply content exclusively through Games Global. Many of these studios have been busy creating and crafting some of our newest Mega Moolah and WowPot titles.


In April, we released our first jurisdictionally ring-fenced progressive jackpot. Gold Factory Jackpots Maple Moolah was launched with a starting seed of CAD $1 million exclusively for the Ontario regulated market. Tese additions and innovations are what we stand for at Games Global. You can expect to see plenty more being developed, with some interesting twists along the way to keep players thrilled and our games in those top spots!


Stian: I don’t believe this is the case. Instead, development has been hindered in the main by the impact of regulatory challenges. It is very complex to certify a jackpot game and jurisdictions have varying rules concerning the maximum level of prize that can be won. Additionally, there are ancillary systems that must be developed to manage and report jackpots for regulatory purposes, and this has affected innovation in this space.


Jo: Possibly. But you could argue that the whole slots sector is flooded with similar games and if that were a true barrier to entry then we wouldn’t be seeing so many start-up studios entering the fray. Similar challenges exist with non-jackpot slots so if studios are resistant to attempt breaking through, we’d have no innovation at all! Tere’s a host of innovative developers out there and it’s an ecosystem that encourages competition and the high standards that come with that.


For us, we’re on the inside looking out, as it were, having already ploughed our furrow and enjoyed success so our task is to maintain the quality and constantly evolve our offering, ensure we remain at the fore of the sector.


With several new jackpots debuting in the last twelve months, will jackpot prizes be driven ever higher, or have they hit a ceiling?


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