Pulse
INTELLECTUAL PROPERTY BLUEPRINT GAMING
Nostalgia has become an
extremely powerful marketing tool in recent years, you only have to look across any media
to easily find a host of rebooted movies, TV shows, games and other merchandise.
With that comes a particular set of challenges though –
consumers, and die-hard fans are notoriously difficult to please.
essential magic of the original brand - and while it’s a challenge, it’s one that we very much thrive upon.
What made Deal or No Deal Banker’s Bonanza so intriguing is the use of Scatter Pays, which requires eight or more matching symbols to award a prize, with at least six consecutive cascades activating a bonus feature. Te gameplay is very different to what players have experienced before with a Deal or No Deal theme, demonstrating our ability to take these games forward with new ideas each time.
With every release, they have the final say on what goes to market but we’re so used to what they expect, so the development and delivery process is happily very efficient.
How lengthy and cumbersome is getting branded content approved? Are Banijay Brands involved at every stage of production? How back-and-forth is the development process?
P76 WIRE / PULSE / INSIGHT / REPORTS
Every step of a game’s development is done alongside the licence holder. All aspects of the gameplay have to be approved by them, so it’s a balancing act of making sure it sufficiently delivers on the brand’s IP while also making it appealing to players. With Deal or No Deal, we are at an advantage as it is still referenced regularly in popular culture and is easily accessible across today’s comprehensive entertainment platforms and other licensing deals. Tis is crucial to maintaining the brand’s credibility and relevance in today’s market.
From a player perspective, how powerful is the propensity to latch onto something familiar? What are the benefits that a name and image recognition bring?
Huge, particularly with older popular brands like Te Goonies. Nostalgia has become an extremely powerful marketing tool in recent years, you only have to look across any media to easily find a host of rebooted movies, TV shows, games and other merchandise.
With that comes a particular set of challenges though – consumers, and die-hard fans are notoriously difficult to please.
Look at the 2016 reboot of the classic movie Ghostbusters, for example. It received a huge backlash from its devoted fans and it did so by straying too far from the classic original. Te 2021 Afterlife release was more faithful and as a result, was much more warmly received.
A popular brand immediately generates interest when there is a new development announced but then the hard work begins of making sure it’s true enough to satisfy long-time aficionados but there’s enough new content to justify a new iteration in the first place.
If we were to simply reskin an existing game with new animation and slap an IP on it, we would be quickly found out and the project would fail. Our reputation of doing just the opposite is a testament to our development teams and their attention to detail alongside the
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