more than 35 million followers on social media across the region.
Te official NBA sports betting partners are FanDuel, DraftKings, MGM Resorts, Te Stars Group, Bally, and TeScore. While the NBA is not yet willing to allow its teams to sell jersey patch ads to betting companies the closer relationships with the NBA and betting companies, will inevitably spill over to an increasing presence of sports betting in Asian media overall.
Te appeal of US sports in Asia is not just limited to basketball. Baseball is both one of the most
P28 WIRE / PULSE / INSIGHT / REPORTS
popular spectator sports in Japan as well as other large parts of East Asia. While the MLB is taking a more incremental approach to its relationship with sports betting, sports betting advertising will inevitably become more present during games over the coming years.
Te Enduring Legacy of the Premier League
Asia also, of course, offers an enormous market for the Premier League. Asia alone is expected to account for $1.4bn for the league between next season and 2025. According to the most recent
estimates, some 2.7 billion people around the world regularly tune in to watch English Premier League football – thirty eight per cent of those viewers are based in Asia.
Unsurprisingly clubs will go to great lengths to fortify their presence in the region. In the summer Manchester United visited Tailand while Tottenham Hotspur went to South Korea, which is the home country of their striker Son Heung-min. Heung- min has helped Tottenham Hotspur past Manchester United to become the most popular foreign club in South Korea. Manchester United’s previous popularity was
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