Pulse


INTELLECTUAL PROPERTY BLUEPRINT GAMING


Blueprint Gaming: Slots and IP -


an intricate balancing act


You only have to look at the host of rebooted movies, TV shows, videogames and other merchandise to see how nostalgia has become an extremely powerful marketing tool in recent years.


With a slot portfolio featuring hit games such as Te Goonies, Deal or No Deal, Rick and Morty, Ted, and Sausage Party - Blueprint knows a thing or two about developing branded iGaming content that stays faithful to the original material whilst retaining player appeal.


Jo Purvis


Director of Key Accounts and Marketing UK, Blueprint Gaming


Due to the trust we’ve forged over the years we have largely whatever we need provided to us by the licence holder. They see the meticulous attention to detail that we put into each


release and it’s necessary too. We’ve achieved the


reputation that we have for caring for and curating major global brands by taking each project incredibly seriously.


P74 WIRE / PULSE / INSIGHT / REPORTS


Jo Purvis, Director of Key Accounts and Marketing UK, details how Blueprint manages this intricate balancing act.


Earlier this year, Blueprint reaffirmed its position as the developer of Deal or No Deal branded iGaming content after securing a new agreement with licence holder and long-term partner, Banijay Brands. Could you tell us more about the agreement and what new brand IPs the deal grants Blueprint access to?


It’s essentially an extension to our existing agreement, one that has seen us enjoy and evolve a fantastic long-term partnership with Banijay. Te work we’ve done on all our Deal or No Deal releases has seen the level of trust and cooperation between us grow stronger with each game – a heritage of developing quality titles that have afforded us the belief to take the brand forward through the use of new, engaging and entertaining game formats.


Deal or No Deal remains a hugely popular and instantly recognisable brand, not just within iGaming but across most media, particularly in the UK and Europe. And despite no longer being on TV in many countries, it’s an IP that continues


to cultivate a major following.


What permissions does the licence agreement entail? How expansive an asset pack is provided by Banijay Brands for each IP?


Due to the trust we’ve forged over the years we have largely whatever we need provided to us by the licence holder. Tey see the meticulous attention to detail that we put into each release and it’s necessary too. We’ve achieved the reputation that we have for caring for and curating major global brands by taking each project incredibly seriously. Part of that is full disclosure of what we have on the drawing board and how it will take shape at each stage of development.


We operate no differently with Banijay than we do with our games inspired by Te Goonies, built in partnership with Warner Bros. Consumer Products, and the several other licensed games in our portfolio. As such they are happy for us to continue in the same vein.


How much creative freedom does Blueprint have to iterate on Banijay's material? For instance, what specific guidelines did you have to adhere to in the creation of Deal or No Deal: Banker's Bonanza?


A key factor in the success of our Deal or No Deal franchise is in creating new versions with new mechanics and features that keep things fresh and pique interest while retaining the


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