Wire NORTH AMERICA
Land-based off to a Flier in January
Following a record-breaking 2021, US casino revenue in January reached $4.43bn, the industry’s fastest-ever start to a year according to the AGA.
Combined slot and table gaming revenue totaled $3.50bn in January, a 24.1 per cent increase year-over-year.
US OPERATIONS
NEVADA – US – JCM Global has installed its latest Digital Signage Solutions at Rolling Hills Casino and Resort in California. JCM installed a 1.9mm DSS MAX-R 11.6’ x 6.6’ seamless digital display in the casino’s Rock and Brews Restaurant, where guests can enjoy live sports action along with casino- generated promotional content. It is the largest seamless interior display in the region.
At the center bar, JCM installed a 1.2mm 10.5’ x 5.9’ VB DIAMOND display to broadcast live sporting events. MAX-R is a modular digital signage solution featuring 20ins. x 20ins. panels that can be joined together and scaled to virtually any space. VB Diamond features mini and micro-LED resolutions (4K and 8K). With both technologies, viewers enjoy brilliant colour fidelity with colour uniformity that goes beyond UltraHD.
“JCM’s video products have enhanced the viewing experience for our guests,” said Rolling Hills Casino and Resort General Manager Steve Neely. “They have helped reinforce that our venues are the destination for guests to follow their teams.”
“JCM’s MAX-R and VB Diamond Digital Signage Solutions are a flexible way for casinos of all sizes to transform practically any space into an entertaining experience. The possibilities are limited only by the imagination,” JCM SVP of Sales, Marketing and Operations Dave Kubajak.
“We are excited to partner with Rolling Hills Casino & Resort to create the region’s largest seamless interior display. Their restaurant and sports bar are perfect places to watch the game and play the casino’s Million Dollar Pro Football Frenzy.”
NEW JERSEY – Ocean Casino Resort will launch The Gallery Bar, Book & Games, a 12,000sq.ft venue this summer that will complete Ocean’s recent US$25m casino floor transformation.
“Ocean is dedicated to being the premier gaming destination in the Atlantic City market,” said Bill Callahan, General Manager for Ocean Casino Resort. “This new venue will enhance the guest experience by providing an unbeatable atmosphere right in the heart of the casino floor.”
The Gallery will feature a 100ft. elevated bar and lounge, including 59 seats and 12 slot machines. A mix of blackjack and roulette tables will surround the perimeter of the bar, while 140ft. of LED walls will line the venue. A 17ft. open-air staircase will connect to Balcony Bar, a mezzanine bar and lounge where guests will enjoy a VIP sportsbook experience. Through customisable lighting and a blend of rich textures and luxurious finishes, The Gallery will set the stage for social gaming, big game nights, and an afterhours experience.
P28 WIRE / PULSE / INSIGHT / REPORTS
Following a record-breaking 2021, US casino revenue in January reached $4.43bn, the industry’s fastest-ever start to a year, according to the AGA Commercial Revenue Tracker. Te tracker features state-by-state and nationwide financial performance data with breakdowns for individual gaming verticals, and the latest edition includes comparisons to January 2020, as COVID-19 continued to impact the commercial gaming revenue market in January 2021. Combined gaming revenue from traditional casino gaming, sports betting, and iGaming grew by 19.7 per cent from 2020 and was up 29.9 per cent from January 2021.
At the state level, 22 of 27 commercial gaming jurisdictions that were operational in January 2020 saw revenue growth relative to two years ago, with monthly gaming win only contracting in Illinois (-12.8 per cent), Kansas (-12 per cent), Maine (-2.3 per cent), Oklahoma (-2.1 per cent), and Rhode Island (-15.5 per cent).
Year-over-year casino visitation trends were
El Cortez to begin transition to over-21 property on April 1
Nevada
Te El Cortez Hotel & Casino in Downtown Las Vegas will begin its transition to a 21 years of age and over-only property, starting with hotel guests, on April 1.
Tis two-phase rollout comes in the final stages of the hotel and casino’s complete $25m property remodel, including the revamped 200-room Premium Tower and the redesigned casino floor and high-limit room. Still in progress is a renovation of the original 47 “vintage” rooms, built in 1941 when the gambling house first opened its doors.
For all hotel stays booked April 1, 2022, and beyond, all guests must be 21 years of age or older with valid state-issued identification.
“Tis transition comes after careful consideration and
mixed across the five regional markets that publish admission data, reflecting the disparate state of reopenings across markets one year ago. While casino admissions dropped compared to January 2021 in Iowa (-7.5 per cent), Missouri (- 7.4 per cent) and Mississippi (- nine per cent), visits to Louisiana casinos increased by 10.6 per cent and Illinois casino visitation jumped by 257.7 per cent due to the state’s casinos being closed for most of January 2021.
Admission levels remained down compared to pre-pandemic levels (January 2020) while average gaming revenue from slots and table games per visitor was up across all five states. Traditional brick-and-mortar gaming drove commercial revenue, with combined slot and table gaming revenue totaling $3.50bn in January, a 24.1 per cent increase year-over-year but unchanged (0.03 per cent) relative to January 2020. Compared to two years ago, revenue from casino slot games grew by 2.9 per cent while table game revenue was down (-3.5 per cent).
decades of trying to accommodate minors in a property that is focused primarily on gaming and popular casino bars,” said Adam Wiesberg, El Cortez Hotel & Casino General Manager. “El Cortez offers an action-packed casino floor with 700 slot machines and 25 table games, all with great odds for our adult players to enjoy in a historic, one-of-a-kind setting.”
Te future phase of this new policy will include identification checks at every entrance, making the entire property, including all food and beverage outlets, limited to guests 21 years and older.
“While Las Vegas has grown and adapted to cater to all demographics, El Cortez remains a traditional gambling house with great gaming odds and an indescribable feeling of stepping back in time,” continued Wiesberg. “El Cortez is the spot where adults have gathered to enjoy a cocktail or two and try their luck in the casino for over 80 years.”
Maryland
BestOdds has received its Maryland vendor licence, bringing its total licence coverage to 16 US states. Alongside Maryland, BestOdds is licensed and able to work within New Jersey, Pennsylvania, West Virginia, Michigan, Tennessee, Arizona, Colorado, Indiana, Louisiana, West Virginia, New York, Iowa, Illinois, Virginia, Connecticut and Mississippi. BestOdds’ content includes brand specific reviews, player deposit options, game previews and betting strategies articles. Te site has also expanded to include content and brands around Sweepstake & Social Casinos. For those sports players, you can find parlay and hedging calculators, as well as finding the best odds and lines from a selection of the most famous onshore sportsbooks in the US. “Since launching seven months ago, BestOdds have secured partnerships with the biggest US operators in the market,” confirmed Will Armitage, Co- Founder of BestOdds.
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