Pulse
ONLINE SLOT BONUSING CEGO
and retention tools at our disposal is the games that we develop in-house. Tese games have been designed specifically to meet the preferences of our players and to provide the low stakes, long-playing sessions we have built our brands around.
Our proprietary content includes smart retention tools such as unlockable features that are not available elsewhere. Tis includes opening up various bonus games within the slot where, for example, players can crawl through labyrinths and build their own burger.
Te ability to enter a bonus game is separate from the size of the stake the player makes – at CEGO we want everyone to have fun. Tis keeps players engaged with our games and coming back for more regardless of how much they have to play with.
Again, games are built around the low-stakes, long-playing session ethos which means players can unlock these features with small deposits. Tis approach also allows them to try the different games in our lobby from a small initial deposit.
Tis has seen us achieve some incredible retention rates. We have players that have been with us since we started in 2012.
Of course, retention and long-term loyalty also rely on the player having a superior experience across all aspects of the casino from initial sign-up to making a deposit and finding the right games for them, to interacting with customer support agents.
Players must be entertained at all times – remember, online casino is competing for consumer attention with other entertainment options such as social media, streaming, video and mobile gaming and e-commerce.
While a big bonus may initially excite, once the bonus has been used or the player’s account balance drained while trying to complete the wagering requirement, the entertainment value they receive can decline as quickly as it can significantly.
Tat is why operators should double down their efforts on the overall player experience and in particular the games they stock in their lobbies with a focus on casual gaming – low stakes, long playing sessions, big fun.
Ultimately, this might be a path that operators are forced to go down as regulations continue to tighten in markets around the world. In Sweden, operators are only permitted to offer a one-off sign-up bonus, for example.
P128 WIRE / PULSE / INSIGHT / REPORTS
But this should not be cause for concern. We have been active in the Swedish market since 2020 with our Lyckost brand and have been able to acquire and retain players without relying on large bonuses. We are now taking the same approach in the UK and the early numbers look positive.
Another benefit to operators is that smaller bonuses are not as exposed to fraud as larger ones. Small bonuses attract casual players, and these players arrive at your casino to have fun and to be entertained.
Tat is why it is so important for operators to entertain from the moment players arrive at the casino, and then provide them with a fun and thrilling experience for as long as they want to play.
For CEGO at least, it is all about combining the right products and entertaining our customers even at small stakes in combination with long- playing sessions – it is a formula we have perfected and one that has allowed us to succeed in highly competitive markets without having to engage in the battle over bonuses.
Another benefit to operators is that smaller bonuses are not as exposed to fraud as larger ones. Small bonuses attract casual players, and these players arrive at your casino to have fun and to be entertained. That is why it is so important for operators to entertain from the moment players arrive at the casino, and then provide them with a fun and thrilling experience for as long as they want to play.
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