Wire EMEA
EGBA Claims Brand Advert Progress
Te EGBA claims the 55 per cent reduction in advertising from major gambling brands in the EU, which infringe upon intellectual property rights, is progress.
On IPR-infringing websites, EUIPO found a significant 55 per cent decrease – from 18 per cent in Q1 to eight in Q4 – in major gambling brand advertising.
EMEA LEGISLATION
ALDERNEY – Greentube Alderney’s online brand, Admiral Casino, has achieved accreditation against the GamCare Safer Gambling Standard in the UK, providing proof of its credentials in protecting people from experiencing gambling-related harm.
The Advanced Level 2 accreditation from the UK gambling charity has been secured by Admiral Casino following an independent quality assessment of the measures it has put in place to protect players. The assessment process included an extensive review of all safer gambling policies and processes, in addition to detailed customer case reviews and key staff interviews.
Richard Poole, Director of UK Brands at Greentube Alderney, said: “We have made significant investment in both people and technology to ensure gambling with Admiral Casino is as safe as possible. Achieving this accreditation is confirmation of the improvements we have made and will continue to make in the future.”
A GamCare spokesperson said: “It was clear from the assessment that Greentube Alderney has undertaken a significant amount of work in improving its approach to safer gambling.”
ITALY – GlobalBet has entered a partnership with Entain’s Italian operator, Eurobet. The deal struck between the two will see GlobalBet’s Virtual Football product, and ADM licensed product, in retail shops in Italy and further on Eurobet’s website.
ABU DHABI – FasTToken (FTN), the official cryptocurrency of SoftConstruct, is set to boost the tokenised economy by allowing partners and end- users to reap the benefits of the ecosystem by settling all their business arrangements with any brand under the SoftConstruct umbrella using FTN.
SWEDEN – The Swedish betting and gaming market’s growth continued in 2021 despite temporary gambling restrictions imposed by the government, according to the latest figures from Spelinspektionen. Publishing trading results for the Swedish market for the full year and final quarter, the Swedish Gambling Inspectorate revealed that total revenue across all verticals stood at SEK 26bn (£2.04bn) at the close of the year.
This represented a five per cent year-on-year increase on 2020 figures of SEK 24.68bn (£1.94bn), whilst Q4 revenue grew by two per cent on the corresponding time period in 2020 to SEK 7.01bn (2020: SEK 6.70bn). Although sports betting remained the most dominant vertical in the country in the final quarter at SEK 3.92bn, income from this sector actually declined from the 2020 Q4 figure of SEK 4.19bn.
P20 WIRE / PULSE / INSIGHT / REPORTS
A new study by the European Union’s Intellectual Property Office (EUIPO) has found a significant reduction in advertising from major gambling brands on websites and mobile apps that infringe on intellectual property rights (IPR). Te study found, during 2021, advertising from major gambling brands – including EGBA members – had declined 55 per cent on IPR- infringing websites in the EU, despite overall advertising from all sectors rising by 26 per cent.
Te study analysed the amount and type of online advertising found on IPR-infringing websites and apps in the EU, such as streaming sites for sports, movies or TV shows. Tese websites and apps generate revenue by selling advertising space and, according to EUIPO, advertising from legitimate brands can be placed on these websites or apps unintentionally because of the ‘very complex Internet advertising ecosystem.’ Te presence of advertising for brands on IPR-infringing websites and apps can confuse consumers and mislead them to believe that the content provided on these websites or apps is legal.
On IPR-infringing websites, EUIPO found a significant 55 per cent decrease – from 18 per cent in Q1 to eight per cent in Q4 – in major gambling brand advertising during 2021, which
Malta
Evoplay has obtained ISO 27001 certification for its security management systems. Required to go live and boost its presence in regulated global jurisdictions, Evoplay’s internal processes were meticulously tested in accordance with the standard’s assessment criteria, ensuring that it met all conditions over a prolonged period of time. Valid for three years, the certification demonstrates the studio’s ability to safeguard sensitive data to the highest standard, giving partners the confidence that Evoplay ensures protection against cybersecurity threats. In total, the standard’s assessment criteria ensures that Evoplay has met 114 controls and seven clauses required over a nine- month period.
follows a previous 20 per cent decrease in 2020. Te study also found that, in 2021, advertising from all gambling brands - including major brands and other brands - had declined marginally on IPR-infringing websites, from 28 per cent in Q1 to 25 per cent in Q4. In terms of mobile apps, gambling accounted for less than one per cent of advertising impressions for apps.
EGBA welcomes the progress made in recent years to reduce the placement of advertising from major gambling brands, including EGBA members, on IPR-infringing websites and apps. However, EGBA recognises that, with gambling representing 25 per cent of advertising impressions on IPR-infringing websites, there is still more work to be done by the entire gambling sector to ensure its advertising does not support IPR-infringing online content.
EGBA has been working closely with the European Commission and various cross- industry stakeholders, at EU-level, within the framework of a memorandum of understanding (MoU) which aims to limit IPR-infringing online advertising. Te MoU is a voluntary agreement facilitated and coordinated by the European Commission. Te MoU is open to all partners and EGBA encourages operators to join EGBA members in signing up to the MoU and its aims.
United Kingdom SIS signs long-term greyhound deal with bet365
SIS has signed a new five-year agreement with bet365 to provide its full greyhound racing service. Te long-term commitment from bet365, which extends into 2027, covers the entirety of SIS’ greyhound service, which includes a minimum of 42 fixtures per week from UK, Irish and International tracks.
Te deal significantly enhances the scope of bet365’s greyhound offering, enabling the leading operator to provide its huge customer base globally with a wide range of betting markets from SIS’ premium greyhound action.
SIS’ greyhound service is currently distributed to operators internationally across five continents and its high margin content has helped
drive bettor engagement for online and retail operators.
Paul Witten, Commercial Director at SIS, said: “We are very pleased that bet365 have committed to a long-term deal for our greyhound service. Tis agreement is a further endorsement of the quality of our racing offer and SIS’ reputation as a trusted leading supplier of 24/7 live betting content for the last three decades.”
A bet365 spokesman, commented: “SIS has earned a deserved reputation within the betting industry for its top- quality racing content. Tis new long-term deal allows us to enhance our racing offering by providing premium greyhound racing to bettors across the world.”
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