Pulse
LATIN AMERICA IGAMING
LatAm's iGaming opportunity
The primary challenge facing Latin America’s online casino sector is the region’s ongoing uncertainty. Whilst countries such as Columbia have managed to put a regulatory structure in place, the majority of others have been much slower to follow. G3 speaks to some of
LatAm’s most influential suppliers about how different iGaming
verticals are being received in the region as jurisdictions develop.
Which iGaming verticals are showing the most promise across LatAm’s regulated igaming markets?
Jorge Morales, Director of Business Development for Latin America and the Caribbean, Pariplay: Tis varies greatly from country to country, particularly across a region that is so diverse in terms of both culture and player preferences.
Live dealer games are proving to be very popular, as in other areas of the world where iGaming is opening up, but a lack of liquidity within regulated markets has served to put the brakes on the success of other verticals. One area in which we have seen some very positive signs are instant-win games and skill games with in-game bonus engines, which are
P106 WIRE / PULSE / INSIGHT / REPORTS quickly finding a niche in the market.
Nadine Tys, Head of Account Management, Vivo Gaming: Obviously, sports betting will always be a market leader here, as practically everyone within Latin America is mad about one sport or another. Tat said, there’s a growing appetite for new and emerging verticals such as online slots and live casino.
We’re going to see a huge boom in the popularity of igaming as more players are introduced to what’s on offer as new markets begin to regulate and open up. Operators would do well to invest in these new appetites sooner rather than later as competition in such a fertile landscape will be fierce.
Victor Araneda, Chief Business Development
Officer, GAMING1: Live casino has been an enormous boon for iGaming companies operating in the LatAm region. It has become the single most important vertical expansion for GAMING1 operations, attracting a broad range of players that are looking for an immersive online casino experience.
Live casino offers the ability to interact in real- time, this is something that resonates well with the local audience. Te social and engrossing offering that this vertical provides has attracted many players that have otherwise been reluctant to try iGaming.
Roman Bogoduhov, Head of Account Management Latam, EvenBet Gaming: Te popularity of online poker is growing exponentially in LatAm with the mobile
Roundtable:
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