century pop culture'. What has been the impact of esports' pop-culturalisation?
Te culture surrounding esports is huge and currently, there is only a minor overlap with betting. Te potential for a multi-billion industry integrating with the betting industry is huge. In terms of that movement, we are early on. If you look at how integrated betting is with most sports, in some cases it powers them – the acquisition of data, advertising and partnerships. Esports is working in the other direction.
Operators can’t adopt a blanket esports approach – esports isn’t a territory waiting to regulate such as America. Te gold rush is already happening. Esports isn’t a tab to put between darts and futsal. It is not a sport, but a multiple of sports.
Conversations around esports need to move on from whether this is going to be the year for esports. What do esports players like? What do they consume? What is the future of CS:GO? Why didn’t Overwatch work? How does Valorant catch up? What is the future for esports in Brazil as licences are handed out? What’s the best way of acquiring esports players? How does affiliation work in esports? Tese are some of the topics we should be discussing.
From an integration perspective, how can
operators make the process as painless as possible?
Work with a partner who understands your needs and what you are looking to achieve. Operator roadmaps and tech stacks are incredibly filled, mostly with compliance. Most tier-one operators will make four or five decisions in their product roadmap for the following six-12 months and that’s it. Direct integrations must therefore be watertight and easy to understand.
If a direct integration isn’t possible, work with partners who have good access to esports data via aggregation platforms, hence our partnerships with Sporting Solutions and OpenBet. Suppliers need to understand the pain points for operators and show that esports can be integrated with minimal costs in time and investment.
Why is there a hesitancy around esports?
People are afraid of esports because they don’t understand it, and this is another reason we wanted to publish the white paper. Tere are bodies such as ESIC and experts like ourselves who closely monitor betting behaviour.
Te error rate isn’t nearly as high as the major sports. Te data doesn’t back up the level of concern, so we have attempted to understand
People are afraid of esports because they don’t understand it, and this is another reason we wanted to publish the white
paper. The data doesn’t back up the level of concern, so we have attempted to understand
where this worry comes from and address it in the white
paper. Taking a punt on esports means going all in.
where this worry comes from and address it in the white paper. Taking a punt on esports means going all in.
What does going all in mean?
Suppliers need to take some responsibility for this and shouldn’t be throwing in esports as part of a package because it will never thrive. Putting the right effort in means making decent procurement decisions and doing it now because acquisitions costs will go up.
Tere will only be a certain number of operators per region who will do particularly well with esports. Ultimately, a holistic approach is required. Don’t treat esports as an afterthought because there is money to be made and good product to be created.
NEWSWIRE / INTERACTIVE / MARKET DATA P125
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154
