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ManageMent
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Valuing People Over Business is Vital to Success
By Zach Shook, Director of Operations, Marketing and IT, Count On Tools, Inc. W
ith new technology in- evitably shifting manufac- turing practices, it can be
easy to forget about the workers re- sponsible for solving daily chal- lenges. But, the constant change of the electronics industry has instead fueled the passion of the team at Count On Tools (COT) to not only offer products, but to create solu- tions to these everyday problems — while recognizing the value of its employees. For more than 25 years, COT
has manufactured high-quality, low- cost, pick-and-place nozzles and as- sociated components for SMT and electronics manufacturing. The com- pany comprises four divisions: con-
tract machining and job shop servic- es; SMT nozzles, tooling and consum- ables; quality Swiss-made hand tools; and AeroSpike ammunition technology (ASAT). Family owned and operated, the
company was founded in 1991 by Curt Couch, president, and Renee Couch, vice president and CFO. Be- fore cofounding the company, Curt had several years of experience as a mechanical engineer in the electron- ics manufacturing industry. The company has grown steadi-
ly over the decades, from occupying a 5,000 ft2 (465m2) suite in its current building since 1998. In 2005, the company expanded, moving to three suites at the opposite end of the
THE NEW
BENCHMARK IN WIRE STRIPPING
building. The latest expansion in- cludes an additional suite, increasing the overall manufacturing facility to 20,000 ft2 (1,858m2). Upgrades from the recent ex-
pansion include opening an addition- al 5,000 ft2 (465m2) of production space, installing several new produc- tion cells with state-of-the-art Mazak machining centers, a larger confer- ence room, and more offices for a growing sales force. COT also in- stalled energy efficient LED lighting throughout the factory and office space. For the most part, Renee has
stayed out of the public eye, but has been with the company every step of the way. She has been involved in everything from front office order entry to customer service, purchas- ing, shipping, accounting, and more. As with any small family business, Renee and Curt have had to wear many hats, all while raising three children.
“Over the course of our busi-
ness’ growth, we have been both blessed and strategic to bring on fan- tastic, talented, energetic, and fami- ly-oriented coworkers to take on a continued and expanded role in building what we have today,” says Renee.
While she tends to stay out of The
Mira 230 has a new robust and
sturdy design that supports an extraor- dinary processing range from AWG 32 to AWG 8. It sets a new benchmark by its unique sequencing capabilities that can be stored in a library for quick reproduction. The Mira 230 can strip and cut inner conductors with a variety of parameters without a program change. It comes equipped with a simple graphical user interface that ensures a quick learning process.
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the spotlight, this absence does not diminish her role. “I still continue to be involved daily with decisions re- lated to the growth of COT, whether it’s signing off on machine and facili- ty procurement, expanding our work- force, filing taxes, or keeping us com- pliant with our time-sensitive certifi- cations,” she says. “Curt and I both consider each of the team members an integral part of our success.” Though they are not technically
family, several team members have been with COT since the beginning,
including Zach Shook, Donna Shook, Jeff Lancaster, and Tate Strayhorn. “It has always been exciting to devel- op new ideas with my team at COT,” says Curt. “We have such great peo- ple employed here and I am honored to work with them.” Curt also says that the company
stands out because it can handle ad- versity. He mentions that the key is to never be afraid of change and to adapt to circumstances, including new challenges from customers. The company is committed to
being a top supplier of precision-en- gineered components to a wide range of markets. Using advanced CNC and other manufacturing processes, the company has the expertise to cre- ate quality products and deliver them at a competitive price. COT passes its capabilities to its cus- tomers, creating long-term relation- ships.
Curt and Renee say that they
have strived for excellence, even though they came from humble be- ginnings. This, combined with many other factors, has allowed the compa- ny to continue to grow year after year. COT is proud of its 27-year track record of growth and sustained profitability, while delivering global solutions for SMT nozzles and con- sumables. The company maintains a
strong position in the hand tool in- dustry, offering high-quality hand tools from PB Swiss Tools. These tools complement any high-tech envi- ronment. The core of the business is in supplying precision manufactur- ing. As a component manufacturer, the company specializes in all as- pects of machining. Whether cus- tomers need fast turnaround, single parts, small lots, large quantities, or a long-term supply with on-time de- liveries, COT offers a variety of job shop services. Curt and Renee attribute the
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company’s success to “a positive atti- tude, hard work, patience, learning from failures, and above all, being fair to customers.” The company’s culture reflects a fundamental rule, which is to treat people more impor- tantly than business itself, with an unwavering commitment to meeting its customers’ needs. COT continues to focus on excellence, while building strong working relationships be- tween employees, customers, ven- dors, and partners, and offering qual- ity products with the best possible value.
Contact: Count On Tools, Inc.,
2481 Hilton Drive, Suite 3, Gainesville, GA 30501 % 800-538-0426 E-mail:
ccouch@cotinc.com Web:
www.cotinc.com r
September, 2018
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