StainSafe fibres and tackle some of the most common questions and advice that owners have about their carpets.


BALTA LAUNCHES NEW STAINSAFE WEBSITE


Keeping up with the demand for easily- accessible information, Balta carpets has launched its updated website dedicated to StainSafe - www.stain-safe.com.


In a world where digitalisation plays such a key part of everyday life, Balta recognised the growing need to refresh its online portal where consumers can remain informed on the key points of


ABINGDON FLOORING PROVES PEDIGREE WITH LAUNCH OF SOPHISTICAT


Recognising a consumer demand for a luxury carpet suited to the modern busy home, Abingdon Flooring has responded with the launch of the Sophisticat range.


Making its debut at the Harrogate Flooring Show, Sophisticat comes in 16 new colourways all named to reflect its luxury pedigree. With shades from neutrals such as Champagne to the cool turquoise tones of Azure, there is a colour choice to match all on-trend interior palettes and styles.


Martin Peace, Sales Director of Abingdon Flooring, said: “We’re really excited to add Sophisticat to our StainFree carpet offering.


“Drawing on our expertise and lead in carpet technology we can combine practical elements such as bleach- cleanable yarns and stain resistance with the finesse of luxury feel fibres.


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The site includes four pages with insights on the StainSafe range, from its bleach- cleanable fibres through to coping


with maintenance and mishaps. A downloadable pdf of the care and warranty guide gives consumers the option to print out and retain key points, such as how to deal with stains and the best cleaning method.


Visitors also have full access to the details of StainSafe stain and wear warranties. This is particularly helpful for retail staff who want to highlight Balta’s commitment to providing a comprehensive platform which is easily


PRODUCTS & SERVICES accessible in the public domain.


The consumer’s increasing desire for aftercare support has been satisfied with the StainSafe site providing the answers to the most frequent questions on how best to cope with household spillages. The online care guide looks at 26 of the most prevalent household accidents and the five best methods on how to tackle them.


Commenting on the new site Geert Vanden Bossche, Marketing Director, said: “The new site shows our ongoing commitment to both the consumer and retailer. In a competitive market where aftersales are just as important as first impressions, we were keen to provide support for retailers throughout the sales timeline. For consumers, Balta wanted to provide an easily accessible page where they can refer to our warranties and best care advice providing consumer confidence.”


It’s not all practical advice as the gallery includes inspirational lifestyle shots that reflect modern homes and can also play a key part in instore sales presentations.


www.stain-safe.com


“Sophisticat really sets this bar very high and provides an engaging range that retailers can use to attract demanding consumers. Sophisticat is proof of our commitment to provide ranges for today that withstand the rigours of tomorrow without compromise on luxury.”


A generous 11.5mm pile in a 1700gr weight provides that sumptuous underfoot feel, and Abingdon Flooring’s Soft Fleece Bac ensures enduring comfort along with ease of fitting. Using a new 100% Silk Tec PP yarn


gives Sophisticat its lifetime StainFree guarantee and its 1/10th gauge Saxony construction marks it as a superior luxury carpet. The range is available in three width choices from 2.5m ideal for small spaces and 4m and 5m widths for medium to larger rooms.


With such a positive response from professionals and retailers at The Flooring Show, Sophisticat has set itself as a benchmark in luxury Saxony carpet and will provide retailers with a confident offering throughout 2020.


www.abingdonflooring.co.uk Tomorrow’s Retail Floors | 37


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