SPECIAL FOCUS FLOORING SHOW 2019 GUIDE


WOOL CARPET


FOCUS GROUP The Wool Carpet Focus Group is no stranger to the Flooring Show, returning as an exhibitor for the sixth time.


This year, The Wool Carpet Focus Group (WCFG) has partnered with the Campaign for Wool to present demonstrations, videos and other information on why wool is ideal as a fibre for carpets and rugs.


Established in 2014 and incorporated in 2015, the WCFG set out to promote the redeeming qualities of Wool and its use as a carpet fibre, with a membership made up of the foremost wool carpet manufacturers, wool marketing organisations, yarn spinners and buying groups in the industry.


New point of sale material will be 30 | Tomorrow’s Retail Floors


displayed in Harrogate and will be made available to buying groups and retailers, highlighting the reasons why wool carpets are the best value. It is a continuation of the theme “Why Wool? Step Inside” which defined various Woolabilities that are unique to wool, the fibre for the future.


Without question, the natural biodegradability of wool in the oceans and on land has given a tremendous boost to wool’s popularity and is now the fibre of choice for many people.


Not only in carpets but in all products, wool has been rediscovered for its natural qualities: sustainability; flame resistance; being easy to clean without poisonous chemicals; biodegradable; filtering the air we breathe and, without a shadow of doubt, the ability to look better for longer with Bouncebackability!


www.tomorrowsretailfloors.com


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