PRODUCTS & SERVICES


ECO-UNDERLAY FLOORS THE NATION WITH EXCLUSIVE RETAIL


PARTNERSHIP An eco-engineered flooring underlay, which is made using recycled PET plastic bottles and other single-use plastics, has announced an exclusive partnership with a major UK flooring retailer.


Manufactured by Texfelt, SpringBond will now be available at retail giant Flooring Superstore – which will offer the eco- friendly underlay both online and instore.


Usually available in 9mm or 11mm depths, Texfelt has manufactured a new 10mm variation of SpringBond exclusive to the flooring retailer, which will be uniquely known as Ocean 10. The thickness of the underlay not only gives it sound-proofing properties and exceptional heat insulation, but also offers superb comfort underfoot.


With more than 85% of the underlay made from recycled plastics, Ocean 10 is an ideal option for homeowners who want to make more environmentally- conscious lifestyle choices.


The underlay is fully recyclable at the end of its usable life – creating a closed-loop manufacturing cycle – and contains no harmful VOCs (volatile organic compounds), promoting better air quality around the home.


Ocean 10 is already available in 12 Flooring Superstore locations, with additional stores due to stock the underlay in the coming months.


James Taylor, Managing Director at Texfelt, said: “The world needs to reduce its plastic consumption now more than ever, and it’s our responsibility to lead the industry by creating greener alternatives to everyday domestic items.


“Growing our network with suppliers is a significant step towards combatting the millions of tonnes of single-use plastic wasted every year, so we are thrilled to be partnering with Flooring


Balta has added a further six colours to its duo-tone-effect Aim High range, bringing the style up to date for today’s home. This contemporary carpet works its clever mix of colour tones giving it a great soil-hiding effect, along with its resistance to stains and spillage.


BALTA REACHES NEW HEIGHTS


Balta has raised the bar for budget- driven StainSafe style with an update to its Aim High range and the launch of its High Life collection, bringing them together in a powerful presenter designed to maximise the appeal of these versatile carpets.


36 | Tomorrow’s Retail Floors


High Life is a modern high-low three tone loop-pile style. Each colour is a combination of three different matching tones in


dominantly grey and natural hues, providing a perfect solution for homes looking for carpet that works with various décor styles and colour palettes. As with the Aim High range, High Life provides a durable, stain-resistant finish which is both bleach-cleanable and durable enough to cope with the most demanding of households.


Superstore to bring our eco-friendly underlay to even more homes.”


SpringBond is designed and manufactured in Yorkshire and offers maximum performance with minimal environmental impact. It is a partner of non-profit organisation Plastic Oceans, which addresses plastic pollution.


www.SpringBond.co.uk


Priced and aimed at the economical consumer sector, both ranges have a competitive price bracket that provides retailers with an excellent offering for consumers where value for money and affordability is a key buying factor.


Commenting on the new range, Balta’s Geert Vanden Bossche said: “High Life and Aim High are our focus on the broader cost-conscious sector. While this is a competitive price bracket, we are confident that the extra attention to providing two good looking ranges really sets them apart. Everyone from homeowners to landlords can be confident that these ranges provide a bleach-cleanable carpet that copes with a multitude of rooms within the household setting.”


Aim High and High Life carpets are created with a tufted 5/32” loop pile in StainSafe polypropylene with Texflor felt-backing. Both come in a four-metre width and six colourways. Aim High has a 440 g/m² pile weight and 5mm pile height, while High Life offers a 520 g/ m² pile weight and 6mm pile height.


www.baltagroup.com www.tomorrowsretailfloors.com


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