Imagine not needing to check your schedule manually for a free appointment slot. Or how about having your customers pay upfront for your services? Let's not forget to mention how online booking allows you to be there 24/7 for your clients, which will leave competitors who take phone or email bookings in the dust.
These are just some of the many advantages of investing in appointment scheduling software. Depending on the type of platform you chose, you'll get to benefit from different features and tools that will transform the way you operate your business. To sum it up – whatever system you decide to invest in, it will be far better than having somebody answer calls 9-5.
Be where your clients are
In this day and age, especially in this specific social climate, a well-developed and properly maintained online presence is a must for any business from any industry. Besides the obvious marketing benefits, such as reaching a wider range of potential clients, getting to promote your services even more effectively, and building an audience, social media platforms will also help you connect with customers and learn from them.
“CRM programmes give a
significant advantage when it comes to communicating with customers and potential clients.”
For example, by setting up a Facebook, Instagram, or LinkedIn account for your cleaning business, you can directly communicate with your clients through instant messaging, learn what they think about your services, and share with them helpful and important content. All of this will help you create and maintain a deeper connection with your past, present, and future customers, and improve your services as well.
Make services more user-friendly
You won't believe how much technology and innovations have changed the cleaning business, especially when we’re talking about customer expectations. Nowadays, clients want to order and pay for their services as quickly and as hassle-free as possible, which is something completely normal, given how other industry sectors operate.
So, it's best for your business to find a way to meet these expectations, otherwise you won't be competing in the same race as other cleaning companies. This means finding a better alternative for over the phone booking, learning how to generate service quotes faster, creating a mobile-friendly website, and anything else that will make potential clients choose you over your competitors.
36 | CONTRACT CLEANING
Use lead generation tools
Every company wants to reach as many people as possible and give them the necessary information so that they can make an informed purchase, and lead generation tools accomplish exactly that. Many options you'll see on the market come with a wide range of helpful features which will help you generate better quality leads, for significantly less time and finances. Some of these features include scheduling, email finding, reporting and deals forecasting, live chat, metrics tracking, and so many more.
Like with any other type of software you decide to purchase for your company, give it time to see what works for your business and, more importantly, what doesn't. Before you know it, you'll have a long list of customers waiting at your doorstep – figuratively speaking, of course.
Look into CRM
Customer Relationship Management (CRM) tools are a big part of the way many service-related businesses operate nowadays, and that shouldn't be a surprise to anyone. CRM programmes give a significant advantage when it comes to communicating with customers and potential clients, which is just a single piece of the intricate puzzle that is CRM. By adopting this type of tool, you can also maintain a centralised database, automate data entry, segment your customers based on specific criteria, collect and organise data in detailed sales reports, and so much more.
How do you choose a CRM system for your business? One word: research. Sit down, go through the most popular options, see what's best for your business price- and in-app tool-wise, and make your pick.
Software solution benefits
Time is money, and with cleaning services the clock is always ticking. As a result, contract cleaning business owners are turning to software to help streamline day-to- day operations and free up as much time as possible. The right solution can help automate operations, save time and money, and improve customer service — all of which are top priorities for cleaning business owners.
Other benefits include:
• Digital checklists and forms – they are the best way to improve workflow, enhance oversight within your cleaning business, and create better customer service.
• GPS time trackers and simple clock in/out capabilities from an employee’s phone make it easy to know their whereabouts and what they've been getting up to.
• With an integrated system that can track employee timesheets, you can easily keep track of your staff's hours and export accurate payroll sheets every week or month.
• You can easily book jobs and assign cleaners to shifts, or create shifts that are up for grabs.
• A unified communication platform that can be used across teams, departments and sectors. This will allow uninterrupted collaboration, which means better results for everyone.
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