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Revolutionary rebrand for BICSc
The British Institute of Cleaning Science (BICSc) has officially unveiled its new, ground-breaking rebrand.
The revolutionary rebrand is the organisation’s most significant transformation in its 60-year history. The vibrant, creative rebrand is being incorporated and integrated throughout the Institute, which is the largest independent, professional, and educational body within the cleaning and hygiene industry, with more than 45,000 individual and Corporate Members worldwide.
While innovative, impactful new elements have been introduced within the revamped rebranding, the essence of BICSc’s heritage and history remains an integral part of the organisation’s new look.
Michelle Iland, Marketing and Events Manager at BICSc, said: “We are delighted to officially announce and unveil our new, vibrant rebranding on a worldwide scale. It is the culmination of another significant step forward for the Institute, which recently celebrated six decades as industry leaders in the sector.
“This is the first time in its longstanding history the BICSc branding has undergone such a dramatic transformation. The aim was to celebrate our long-established illustrious industry history while creating consistent branding, which brings together all elements of the extensive BICSc family. The dynamic, modernised new branding marks yet another significant step forward for the Institute.”
The newly introduced revitalised logos incorporate the change of BICS Business Services to BICSc Training and Services for consistency in appearance, and denote distinct
differences between membership and training.
The suite of new-look icons includes the CPSS, Cleanlogic, membership and BICSc-endorsed training programme logos, which all feature the striking, impactful image of the lion emblem – an iconic, instantly recognisable symbol of BICSc strength within the industry, which has been retained within the rebrand.
Michelle added: “The lion has been a familiar feature for BICSc branding for decades. To create further impact, the lion’s head features throughout the new eye-catching, colourful suite of BICSc branding.
“There have been minor updates to the BICSc branding in the past, however nothing as dynamic as this new revolutionary rebrand, which covers all our brands and brings them all together for consistency. It was deemed the perfect time to revisit, revitalise and refresh all the BICSc branding.”
The creative clean sweep also incorporates areas of the world map to reflect the Institute’s growing global presence, worldwide influence, and reach. The revitalised rebrand reinforces the message that BICSc’s exacting standards are universal.
www.bics.org.uk
Major expansion for JLA
JLA, a UK-based provider of business-critical equipment, has unveiled a new brand and customer focus, following a period of acquisitions and consolidation.
As part of the new positioning, JLA has launched a comprehensive offering across its five core service areas: Laundry, Catering, Infection Control, Heating & Air Conditioning and Fire Safety & Security.
JLA’s team of 450 expert engineers now serve over 25,000 customers across 40,000 sites including care homes, hotels, pubs, restaurants, housing associations, schools, hospitals, government and custodial premises.
As the company continues to grow it is recruiting 50 roles nationally, with opportunities available to those wishing to join as an employee, or through JLA’s recently-launched apprenticeship programme.
Christina Larkin, Chief Data and Marketing Officer, commented: “We’re really excited for 2022. We’ve invested
20 | WHAT’S NEW?
time and resources into creating our new brand but it’s about much more than a new look and feel. We are putting our customers at the heart of all that we do, to create a business that works for customers, colleagues and the communities in which we operate.
“We believe we’re closer to our customers, better understand their needs, and have an offering which covers all their business-critical needs, from catering to heating and air conditioning, from laundry to infection control, and from fire safety to security. With expertise in all these areas, we can take care of all their requirements.”
Steve Leyland, Field Operations Director at JLA, commented: “We are proud to be JLA, proud to be the leading provider of business-critical equipment, and proud of the complete service we offer our customers.
“Through JLA, our customers can have peace of mind knowing that we will look after their critical equipment. With our five core services, we’ll take care of it while they focus on what is really important to them.”
twitter.com/TomoCleaning
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