HOTEL & LEISURE FLOORING
TICKING ALL THE BOXES
Sian Lewis, UK Marketing Director at Amtico, puts her perspective on the changing face of the hotel and leisure industry, looking at flooring in particular and how it plays such a major part in creating an amazing customer experience.
With the economy still unsettled and consumers faced with making their disposable income spread even further, the stark reality for the hotel and leisure industry is that it is becoming even tougher. As the pool of spending customers becomes smaller, it becomes even more important to focus on ‘wowing’ guests from the moment they arrive to ensure first impressions last.
Advances in material and technology have driven innovation in design and this is certainly the case at Amtico. We put design at the very heart of our business and our aim is to
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develop products that have their own enviable quality and style. Working with designers and technical material specialists, we aim to push the design boundaries of what can be achieved. Our design and product development teams constantly strive to push the boundaries of what can be achieved with flooring and this is becoming ever more important as hotel and leisure establishments need to stand out from the crowd and offer something different to that of their competitors. As first impressions last, it’s essential that designers and architects help their customers to create a
unique and impressive environment from the moment their customers walk in and carry this through to the individual rooms and amenity areas.
The interior design of a building is such an important factor in making people feel good – both as a guest or a member of the team. The whole scheme needs to be designed with the customer and staff firmly in mind and flooring is such a key part in setting the interior look and feel. It can make a place feel warm, relaxed and inviting or conversely, exhilarating and contemporary. As colour and pattern are making a revival in the
sector, designers have full creative freedom to express themselves, create a drama and sense of place, or simply create the desired look with a host of materials, colours and textures available in flooring design today.
It’s about working alongside customers to understand their needs and aspirations, to convert their thoughts into the designs of the future and Amtico flooring offers such flexibility to enable this creative freedom. At Amtico, we bring together the most innovative flooring collections. We ensure every product is expertly produced to combine stunning design with technical excellence,
www.tomorrowsflooring.com
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