Tennant Loses Court Case Regarding Advertising Claims For“Activated Water”
So-called “activated water” is no more effective than tap water, according to the landmark ruling in the Tennant court battle. Their advertising claims, ascribing the cleaning power of an all-purpose cleaner to water “activated” using the ec-H2O technology, are anti- competitive. The decision, by the Stuttgart Regional Court, is now legally binding and Tennant has withdrawn its appeal.
“We were always confident that the facts and evidence would prevail in the end. With the withdrawal of the appeal, the court’s decision is now legally effective: ec-H2O cleans no better than tap water,” said Simon Keeping, Managing Director of Kärcher UK Ltd. “We believe that the court decision is a success that benefits all customers.”
Tennant is required to bear the costs of the proceedings. This judgment, which
will no doubt make waves worldwide, heavily relies on the findings of the independent expert Thomas Hofmann (Zurich University of Applied Sciences), who had been appointed by the court. Besides Kärcher, other competitors and associations had publicly thrown doubt on the effectiveness of ec-H2O, and carried out scientific studies as well as practical tests regarding the alleged cleaning effect.
Cleaning Expo Scotland 2014 To Launch At The Secc
The award winning Scottish Exhibition and Conference Centre (SECC) is preparing to host the inaugural Cleaning Expo Scotland 2014 show, on 3rd and 4th September.
Cleaning Expo Scotland 2014 is being organised by Fairweather Events Ltd, organisers of Cleaning Expo 2015, Healthcare Hygiene Expo 2015 and Street Cleaning Expo 2015 at the NEC, Birmingham.
The SECC is the perfect place to host such an important new event for the cleaning industry. A world class exhibition centre in the heart of Scotland, it has 3,000 car parking spaces and is less than a mile from the M8 - making it easily accessible by road. Glasgow Airport is less than 15 minutes’ drive away, and the exhibition centre station is just 400m from the SECC entrance, making it easy for exhibitors and visitors to attend, however they intend to travel.
Cleaning Expo Scotland 2014 offers a unique opportunity for cleaning equipment manufacturers and suppliers, to showcase products and services to the buyers or potential buyers of cleaning-related equipment and services in Scotland.
“The event will bring together buyers and suppliers representing every
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sector of the cleaning industry, all looking for innovative solutions to their cleaning and hygiene problems,” said Martin Scott, Exhibition Director at Fairweather Events.
“Whether you are new to the cleaning industry or have many years of experience, you cannot afford to miss Cleaning Expo Scotland. Keeping up to date with the latest
developments and legislation is essential; visitors will meet potential new suppliers, find new and innovative products and services, make new acquaintances and form new business relationships.”
Cleaning Expo Scotland 2014 is free for all visitors to attend; simply register online at:
www.cleaning-expo.com
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