mill carbon neutral, since no fossil fuels are used during the normal production conditions. Thus, Joutseno Mill is the fi rst carbon neutral chemical pulp mill in Finland.
The Group have had a number of accolades recently; Metsä Tissue was granted the Energy Masters Award 2012, by Europe’s leading networking platform for energy management in the industrial sector, the Energy Masters by Econique Group. The award is for Metsä Tissue’s ‘Sustainable Low Carbon Tissue Manufacturing Project’, linked to their project to improve energy effi ciency by 20% by 2012, from 2007.
The WWF Environmental Paper Company Index has also applauded the Group’s efforts; it rates paper producers on their global ecological footprint in different categories of paper producers. In February, Metsä Tissue was ranked the best in the category of public Corporate Responsibility Reporting and Environmental Management Systems, and given the top ranking in the category of Environmental Management and Reporting.
In November of last year, Metsä Board was commended by WWF’s Environmental Paper Awards in the category ‘Transparency’, for listing the majority of its uncoated fi ne papers in WWF's ‘Check Your Paper’ database, which uses WWF´s eco-rating method for measuring the environmental footprint of papers.
Promoting A
Sustainable Future Global population growth, over- consumption and an ineffi cient use of resources constitute the main causes of today’s unsustainable environmental burden. These trends are generating increasing concerns about climate change, water discharges and aerial pollution, the availability of fresh water, declining bio-diversity and the debate on priorities in land use.
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Metsä Group hopes to bring solutions to these global concerns, by producing recyclable and bio- degradable products from renewable raw material. As the report states: “Our products are excellent alternatives in replacing fossil-based raw materials with renewable bio-based solutions. Changes in consumption habits to favour renewable and sustainable products are also promoting the mission, and the business idea that Metsä Group represents. Our main operating countries have vast forest and water resources. When these resources are being used responsibly, they are available for the next generations in the same way as they are for us today.”
Like all companies, Metsä Group is closely following market signals to detect if any drastic changes are expected in customer behaviour and demand. Metsä Group assesses risks on different levels – Group, Business Area and Production Unit, which also cover supplier operations. At the Group and Business Area- levels, risks are assessed twice a year – one assessment for risks related to Business Areas’ strategies, and one for risks related to annual planning.
This is the second Sustainability Report from Metsä Group, but the work is not over yet. In 2013, they intend to focus all efforts, for example, on creating a sustainability strategy for their supply chain operations, as well as developing more systematic practices for stakeholder engagement. Riikka commented: “We have done much, yet we still continue to aim even higher. We are proud to say that our operations along with the whole forest industry are important cornerstones of today’s bio- economy, and that together we are building a more sustainable future.”
Download the report here.
www.metsatissue.com
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