feature Continued from page 17
have? Transform it into a Google form and share that with parents. Don’t have parent emails? Make it a required field in a beginning of the year form that your stu- dents have to fill out. Thanks to the glory of technology, fields like “emails” can be propagated into columns in spreadsheets, making it easier than ever to send out an e-newsletter.
While we’re talking about e-newsletters, it pays to mention some statistics2
. Accord-
ing to the most recent annual data from 2017, Constant Contact (a global leader in email marketing) claims that the average open rate for an arts & culture e-newsletter is 16.21 percent. Yes, this means that even if you have a generous mailing list of 500 parents, alumni and community members, on average only 81 of them will open the email. It gets better though, as the average click through rate of an arts and culture email is 7.26 percent, which means that only 36 of your recipients clicked any link you may have added in the body. And lastly, of those 81 recipients who opened your email, 54.76 percent of them viewed it from their mobile device.
What about social media? If you don’t have a Facebook, YouTube, Instagram, Twitter and Snapchat account, you’re missing out on tens of thousands of impressions and free marketing. Not comfortable with so- cial media? My gut response is too bad! ←spoken like a true millennial. If social media isn’t your cup of tea, then task it to that one overly-ambitious student we all
Volunteers spend the day assembling a 14-foot, three-piece modular set for the 2017 Oshkosh North High School musical Crazy for You.
have. All of these platforms are terrific for sharing videos. Instagram, Twitter and Snapchat are the most used platforms by today’s high school students – be active on this platform to engage your students and energize their peers. YouTube is terrific for archiving your videos and potentially reaching a worldwide audience. And then there’s Facebook – the giant that started the social media revolution – and oddly enough the platform that your students find outdated but that their parents and grand- parents are most likely to be on. They all serve a purpose, and will aid you in your
never-ending quest of engaging your com- munity around your program.
Takeaways
• Digitize any piece of information you want to give or receive from your constituents.
• Make emails concise. If you want people to click on anything, put it first in the body of the message and highlight it.
• Social media – use it!
Volunteers help set up the stage and hall for each concert. 18 April 2018
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
