The latest Business updates from the science industry
by Gwyneth Astles Novacyt Announces Further Progress in China
q16 instruments. The order for over 100 instruments has been placed by a single customer based in China.
Novacyt announces it has received its largest single order for Primerdesign’s genesig®
As part of the strategic rationale to acquire Primerdesign, Novacyt identifi ed future growth synergies within the business, in particular within the Asia Pacifi c region. Utilising Novacyt’s existing sales channels, the company has been able to increase the installed base of instruments in Asia Pacifi c of Primerdesign’s genesig®
q16
instrument. This order represents approximately 50% of the total q16 instruments sold since it was launched in early 2015 and is from a single customer, with payment to be provided ahead of delivery of the instruments.
In addition, Novacyt continues to experience strong demand in the Asia Pacifi c region for its next generation liquid based cytology (LBC) system, NOVAprep®
,
which further reinforces the company’s decision to expand its commercial activities across the region. As reported by the company on 16 August 2017, the fi rst half of 2017 saw NOVAprep®
2016 and specifi cally in China, NOVAprep®
sales increase by 243% to €346,000 compared with H1 sales increased from €42,000 in the
whole of 2016 to over €270,000 during the fi rst half of 2017. Sales momentum in China and the wider Asia Pacifi c market continues into the second half of 2017.
Based on this initial success, Asia Pacifi c, in particular China, remains a key growth region for Novacyt and further investment in commercial infrastructure is planned during the second half of 2017. For instance, in addition to its current wholly owned subsidiary in China, the company is evaluating the establishment of another direct sales and marketing subsidiary in a key market of the region and it also continues to evaluate the potential of the Japanese market for its products.
Graham Mullis, Group CEO of Novacyt, commented: “Our recognition of Asia Pacifi c, in particular China, as a potentially signifi cant growth market and subsequent investment into the region over the last three years has successfully resulted in sustainable growth opportunities for Novacyt’s proprietary products. The establishment of a new partnership with an important distributor in China for the q16 instruments has resulted in this single, material order. With an increasing demand for our recently approved NOVAprep®
system, China and the wider Asia
Pacifi c region continues to be a key area of focus for the Group. We look forward to building on our partnerships and remain focused on continuing to expand our geographical reach by targeting our investments across the Asia Pacifi c region in line with our strategy.”
43911pr@reply-direct.com Endress+Hauser Opens New Sales Centre in Malaysia
Endress+Hauser has invested €4.5 million in a new sales offi ce in Shah Alam near Kuala Lumpur. Customers will be joining the employees of Endress+Hauser Malaysia to celebrate the opening of the new facility, which among other things will be used to expand the company’s training offering in order to provide more in-depth customer support.
“The new building in Shah Alam represents a milestone for Endress+Hauser Malaysia and enables us to continue to meet the demanding requirements of our customers,” explained Mun Kong Chow, Managing Director of Endress+Hauser Malaysia, during the inauguration ceremony. The roughly 3,000m2
facility houses
a new calibration centre for fl ow, level, pressure and liquid analysis instruments, in addition to spacious training rooms and an auditorium that provide ample space for hands-on customer training.
“We also felt the need to be able to offer our employees a modern and contemporary work atmosphere,” added Mun Kong Chow. Established in 1989 with 10 employees, today Endress+Hauser Malaysia is considered one of the country’s leading providers of measurement and process control technology. The company currently has a workforce of more than 80 people who are focused on the chemical, food & beverage, palm oil, oil & gas, water & wastewater and power & energy industries.
“The business has grown steadily in Malaysia over the past 15 years. Malaysia is one of the most important markets in Southeast Asia and it boasts tremendous potential that we plan on exploiting further. With the new facility we have created
Opening in Malaysia (from left): Daniel Bernbeck (Executive Director of Malaysian- German Chamber of Commerce and Industry), Michael Winzap (Swiss Ambassador to Malaysia), Mun Kong Chow (Managing Director of Endress+Hauser Malaysia), Dato’ Azman Mahmud (CEO of Malaysian Investment Development Authority), Matthias Altendorf (CEO of the Endress+Hauser Group) and Tony Jacobsen (Corporate Director of Sales for Asia-Pacifi c).
an excellent foundation to pursue this goal,” says Tony Jacobsen, Corporate Sales Director for the Asia-Pacifi c region. Endress+Hauser places high value on customer and market intimacy and continually strengthens its sales and production network with investments such as those in Malaysia. The company spent nearly 150 million euros on new buildings, equipment, software and IT infrastructure in 2016.
43438pr@reply-direct.com
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