persuade to make someone agree to do something by giving them reasons why they should
point of view a particular way of considering a matter
perspective your mental view on the importance of something
lifestyle the type of life that you have or the type of activity you like doing
opinion your view or belief on a topic
What is your opinion?
When something or someone changes the way we think, we say that the thing or person persuades us. It is not just adverts that persuade an audience. A person with a particular point of view can also be persuasive. An active listener listens to other points of view and thinks about these different perspectives.
Contrast different points of view
1 In class, share your point of view about food adverts. Do you think food adverts affect what you eat? Explain whether they have a negative or positive effect on your lifestyle.
2 Your teacher will read you other views on this subject. Before listening: Predict what these views will be by looking at the people whose views you will hear.
3 Listen to your teacher read the opinions about this topic. While listening: Make notes about the following: a Which of these opinions do you agree with? Why? b Which do you disagree with? Why?
Paul Bowen (advertiser): From the age of 10, a child can understand that advertising aims to persuade the public and sell a product. They are therefore old enough to decide for themselves and make responsible choices.
Dr Sanika Mitchley (medical doctor): Research shows that children’s food choices are strongly influenced by advertising. Research also shows that advertising of high fat and sugar foods to children results in patterns of poor eating that they may keep as adults.
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