ADVERTS INFLUENCE US Advertise your advert


Adverts are very carefully designed messages that aim to make us think in a particular way.


Advert is an abbreviation for advertisement.


Talk about how adverts work


Before listening: Think about adverts and discuss the following questions in groups of four. 1 Which adverts do you enjoy the most? 2 Explain why you like these adverts.


medium a way of communicating information and ideas, especially to a lot of people. The plural is media


Did you know?


There is an expression that says: “We have two ears and one mouth so that we can listen twice as much as we speak!”


For example, you may like the characters, the music, the pictures or the words in the adverts.


3 Describe an advert that has made you want to buy something.


4 What was it about the advert that made you want to buy the product?


Listen to an advert


You might hear someone speaking but do you always listen to what they are saying? Have you noticed that it is more difficult to listen than to speak? A good listener practises active listening.


There are five stages in the listening process: 1) attend, 2) perceive, 3) interpret , 4) assess, 5) respond.


Match each one to its correct meaning: a) Become aware of; b) Make sense of; c) Pay attention; d) Reply or react verbally; e) Decide on the importance.


Now remember to practise active listening! You have discussed your favourite adverts and how they


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can make you think in different ways. Your reactions can make you want to buy the product. 1 Radio is the only advertising medium that doesn’t use pictures. Listen to your teacher read a radio advert. While listening: Think about who the advert is aimed at and how it tries to make them think in a different way.


Term 1 Weeks 5 & 6


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