audience all the people who are reached by advertising
circuit a series of places that are regularly visited by someone involved in a particular activity
tournament a series of games in which the winner of each game plays in the next game until there is one player or team left
“I can’t get to school so early.”
Can you persuade?
It might be easy to persuade someone to eat an ice cream or watch a movie, but it might be harder to convince them to join a “Get Fit” campaign. You would probably need to make it sound like a lot of fun to convince them! Why is it so hard to do what is good for us? Imagine that you have decided to enter the “Kids on the
move” competition. The competition requires that you get as many kids as possible to join the campaign and be involved in a “Kids on the move” activity.
Prepare to write
Planning: Think about these things: 1 Identify your audience. Is your audience only your fellow learners or do you also need to address the teachers and parents?
2 Brainstorm ideas for activities you want to introduce to the school. Add ideas to the ones below. a Design a playground circuit/obstacle course at your school. Think about how you can use things already available, e.g. a flight of stairs, a jungle gym, a bench, etc. Plan a route that is fun but not too difficult to complete.
“Does that mean I have to wake up earlier?”
b Create a dance to perform in assembly. c Organise a game or a tournament on the school field or in the hall.
d Get involved in a school clean-up programme that runs over a few weeks.
e Lead an exercise session before school.
3 Decide on one idea to implement at your school. Think about your audience. Which idea will you be able to persuade them to follow?
“We will need some teachers to supervise this and they’re all a bit busy right now.”
4 Think of a slogan that will appeal to your market. Which of these slogans would work? a We like to move it, move it b Get wise – mobilise! c Exercise is excellent d An hour of exercise a day keeps the cramps at bay…
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