(SFX: music from Superman playing in the background) Introducing – a HEALTHY snack solution for kids on the move! It’s the … (SFX: trumpets sound) SUPERKIDS SNACK PACK! Filled with a fruit juice, crunchy carrot sticks, fresh cucumber wheels and a trail mix to boost your energy levels and get your mind into gear. Make the healthy choice – choose life, choose SUPERKIDS. Available in super saver sizes at leading supermarkets. But wait – there’s more! Buy two super saver snack packs and get a free mini snack pack sample!
After listening: Write the answers to these questions. 2 Identify what is being advertised. 3 Who is the advert aimed at? 4 Identify the sound effects used? Explain why they have been included in the advert.
5 Explain why sound effects are particularly useful for radio?
6 Talk about these words used in the advert. What picture do they paint of the product? “HEALTHY”; “Make the healthy choice”; “choose life”; “SUPERKIDS”
7 Does this advert make you want to buy the product? Give a reason for your answer.
8 An advert always aims to make you think in a certain way so that you want to buy the product. For this reason, you should always ask questions about the messages in adverts. What questions would be good to ask about this product?
SFX sound effects
Good questions to ask:
• What is being advertised?
• What is the message?
• Is the message a fact? Can the message be proved?
• Is the product healthy?
• Do I really need it?
• Do they mean what they say?
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