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Hospitality Venue Star Micronics EMEA Q&A
With the prospect of pubs and restaurants reopening to accommodate the public for outside dining and drinking, many of us are ready to get back to meeting in small groups. Nevertheless, crowding round a bar to order drinks or queuing to order food might not seem so appealing for a while longer. As a peripheral manufacturer we have observed a huge technological shift over the past year in the hospitality industry for delivery, takeaway, dine-in and every transition in between.
David Pearce, Technical Director, Star Micronics EMEA talks about the printing technology available for order and pay apps and web-based ordering systems for the return of hospitality.
A Q
What are the main changes or trends you’ve seen over the last year in technology for the hospitality industry which have been as a result of, or accelerated by, the pandemic?
With the closure of pubs and restaurants and the limitations of table and bar service, pubs and restaurants have had to adapt their existing set-up to a delivery and/or collection model during stricter lockdowns and then transition to order and pay at table models with partial reopening. We’ve seen a demand for native apps as well as web-based technology which customers can easily access to order and pay for food and drinks, leveraging QR code technology for example. There’s also been a notable rise in kiosk and self- service usage to order and collect food with many running tablet-based devices or allowing customers to use their own device to avoid contact with a shared screen.
Q 32
For pubs and restaurants returning firstly to outside eating and then to opening fully, what are the main pain points which this technology is able to help with?
April 2021
www.venue-insight.com
Comprehensive apps and web software allow for pre-booking for limited spaces during social distancing or for set pick-up times for collection and also client registration for COVID track and trace initiatives. Order and pay at table technology allows customers to use their own device to order and pay for drinks and meals, reducing table contact by waiting staff.
A
A Q
Q A
What different ways are you seeing hospitality venues enabling customer ordering?
Many restaurants are using a separate app from the POS which is sometimes quicker to get up and running than adding required new features to the existing POS system. Some are using kiosks or BYOD as entry systems and for food ordering.
What are the advantages and disadvantages of a web site vs an app for customer ordering?
This will differ for each venue depending on the customer base, budget and required features. We’ve seen customers adapting an existing e-commerce site or setting up a new web site for food ordering which allows them to get online quickly initially. Alternatively, a native app can offer a wider range of features, encourage repeat business and
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