SHOP LOCAL
Support your independents
Did you know that 99 percent of all businesses in the UK are small businesses?
Whether they’re family-run businesses or manufacturers, physical stores or online retailers, together they make up a sizeable and important part of both the economic and social fabric of society.
Local independent businesses are defined by their spirit. Their founders are resilient to the core, none more so than during this turbulent year where they have faced competition from larger chains, been forced to close, had supply issues, or seen costs rise.
But many of us have played our part in helping them survive and shine through darker times.
At Aroundtown, we wouldn’t be where we are today without the support of our fantastic local businesses who continue to spend their hard-earned cash with us and we will be forever grateful to them. In return, we hope we have brought them many a new (and loyal) customer, so thanks to you our readers for making the effort to visit.
But the benefits of shopping small extend beyond the times of crisis or Christmas. It’s good for everyone, all of the time. Choosing to spend your money locally helps the economy stay afloat – or, if you’re in the middle of a pandemic, the chance to rebound.
They say you can’t buy happiness but shopping local means you are supporting families to reach their goals and dreams; to pay bills or save for house deposits, weddings and retirements. Sometimes a small business has just that one sole trader running it, other times they employ other local people – all who rely on our
‘‘Many small businesses make time for their customers, keeping community values and togetherness at their core. They treat customers like friends and employees like family, and the service you receive it always second- to-none as they know their longevity relies on it.’’
cash (or contactless payments) to keep going. But they also give a lot back to the community. Many small businesses make time for their customers, keeping community values and togetherness at their core. They treat customers like friends and employees like family, and the service you receive is always second-to-
none as they know their longevity relies on it. There will be some people who may be avoiding travelling around as often this year, which is completely understandable. But there are ways you can help support local businesses from the comfort of your home, too. A lot of local businesses invest heavily in their online presence as they know that shopping habits are changing. Some have their own websites where you can buy direct, others use virtual marketplaces such as Etsy, Ebay and Amazon. Remember to check out these bigger sites for smaller retailers as you’re guaranteed to find something truly unique.
Many local salons, cafes and restaurants will sell gift vouchers so that, while restrictions are in place, you can still give them your support now and your loved-ones can enjoy a special treat when they feel ready and comfortable to do so. As with any business, reputation and visibility is key to their success. Social media is a great (and free) way to support businesses by simply liking, sharing and engaging with their posts. Leave them a review if you enjoyed your item or service; everyone loves receiving positive feedback and nothing puts a smile on our faces more than when we receive glowing emails from readers so I’m sure business owners and staff feel the same way.
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